2020,快时尚行业搅了个“天翻地覆”!

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2020???????????????????????????


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???? | strada2.0


?2018??2019?New Look?Forever21????????????????????????2020????????????????????????????


??????????GAP??????ZARA?H&M?????????????????????????????????????????????????????????????????


??????????2020????H&M?ZARA?????MJstyle?MUJI?UR?C&A?GAP???8?????????????203???????????????2019??????????????????????????????2018?????????????????????8??????2020??????????


2020,快时尚行业搅了个“天翻地覆”!_第1张图片

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2020?????

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// ??????????UR?MJstyle??

???????????????8?????????32???????????????????????????????????????????????81??90??


2020??


  • ??? ? 66? ????????
  • ???? UR ? 38? ????????
  • ???2019?????? MJstyle ???? 30? ??2019???1????
  • ???4?5?? GAP ? MUJI ???? 26? ? 23? ???????4??5??
  • ??4???????????????? C&A ??????? 15? ?
  • ? H&M ? ZARA ??? 4? ? 1? ????????


2020,快时尚行业搅了个“天翻地覆”!_第2张图片

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??2016~2020????????????


  • ????UR ???????????????????????????78?38??
  • H&M ????????????????2016??77???????2020??4??
  • ????MJstyle?????2016??2017??????????????2019????14??????????152?????????????????


// ???????????????


2020????????????????????????6???????????????65????????32%??2018?2019??40%+?????????????24????????????37%?GAP??2019????????????????????11??


2020,快时尚行业搅了个“天翻地覆”!_第3张图片


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???????17%?16%????????????6??7?????????


????????????16???????UR??5????????????????????????????H&M?UR???????


???????????13%?10%??????????????7%?5%??14??10??


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??????????????????????37??38???????18%?19%?????????16?????50%????????9??6??6?????????????4?????????????????2??


2020,快时尚行业搅了个“天翻地覆”!_第4张图片

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?????????????????????2020?????75?????37%???????????????????????


????????????????????????????????????????????40???????????????????????????????????


? ?????????????????????53?????26%?


2020,快时尚行业搅了个“天翻地覆”!_第5张图片

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????????????????????2020??????????????????????????????????


2020,快时尚行业搅了个“天翻地覆”!_第6张图片

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??????30?????????????MJstyle?GAP?UR???????????????????14?????50%?


??????????????????????????3????10???????GAP???????????8?????????????31%?



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?????????????????????????????????????????????????????????????????????????????????????????????


????2020???????????????????????????H&M????????????ZARA????????????????????????????MUJI????????GAP????????????C&A???????????????????????????????????????


??????????????????????????????????


  • ZARA?????????????


ZARA?10????????????????9???????????3500???????????????


2020,快时尚行业搅了个“天翻地覆”!_第7张图片

?????ZARA?????


??????????????????????????????????????TRF??????????ZARA HOME???????


????????????????????????????????????????????????????????????????????????????????


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2020,快时尚行业搅了个“天翻地覆”!_第8张图片

?????ZARA?????


  • MUJI???????????????MUJIcom


?????MUJI HOTEL?????MUJI INFILL???MUJI??????????


2020?6?????????MUJIcom????????MUJI??????????????????????????????????????????


2020,快时尚行业搅了个“天翻地覆”!_第9张图片

?????MUJI?????


12????????????????????????????????????MUJIcom?????????????????????????????24h???????


  • H&M???????????Singular Society


H&M?????????????Singular Society?????????????????????????


Singular Society????????????????95???????74???????????5????????????195???????151???????????25???????????????????????????????????????


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????5???????????????????????????2018??????????????????????????????????????????????

2020??????MJstyle?C&A????????????????

?????20??????????????????????????30%?MJstyle?11???????????37%?C&A?7?????50%?


2020,快时尚行业搅了个“天翻地覆”!_第10张图片


????????????????????????8????????767???????????????764??????12????800??


?????????????????????????????????????????2017??25.97%???2020??37.9%???????????80-100????????????????


2020,快时尚行业搅了个“天翻地覆”!_第11张图片

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ZARA??????MJstyle?C&A????????????2016????ZARA????????????????????????C&A?????????????ZARA??????????


ZARA????1?3500??????????Inditex??????????????Bershka?Pull&Bear?Stradivarius????????????????????2021???????


?????strada2.0


???????????????????????????????????????????????ZARA?????????????????????????????????????????????????????????????


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8??????

2020?????????



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2020,快时尚行业搅了个“天翻地覆”!_第12张图片

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2020,快时尚行业搅了个“天翻地覆”!_第13张图片

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