Face time: is makeup for men the next big beauty trend?

看脸时代：男士化妆品是下一个美容大趋势吗？

For the last century, makeup has been mostly the preserve of just half the population.

makeup n.化妆品（口语化一点）
preserve n.独有的权力或专利

Even as society has become more feminist, and less ruled by gender binaries, women’s cosmetics use has become even more prolific, while men have continued to go au naturel, occasionally boshing on a bit of moisturiser and hoping for the best.

feminist n.与女权主义有关的
gender binaries 性别二元论
cosmetic n.化妆品（更书面一点）
prolific adj.大量存在的
au naturel adv.自然地，不化妆地
occasional adj.偶然的
moisturiser n.润肤霜

But that may be changing, as brands from Chanel to Tom Ford launch male cosmetics lines.

Tom Ford launched a men’s concealer and brow gel comb last year; Chanel now has a tinted foundation, a matte lip balm and four shades of eyebrow pencil under its new Boy De Chanel brand.

concealer n.遮瑕膏
tinted adj.有色的
foundation n.粉底，基地
matte adj.无光泽的
lip balm 润唇膏
eyebrow pencil 眉笔

Male cosmetics still make up less than 1% of the $465bn global beauty market, although 15% of UK men under 45 bought makeup in 2016.

As with the boom in female beauty, the charge is being led by ordinary teenagers making videos in their bedrooms.

as with 与其他类似的事一样

James Charles from upstate New York was 16 when he launched his first makeup tutorial on YouTube. By the age of 18, Charles had amassed 8.5 million subscribers and become the first man to model for makeup brand CoverGirl.

upstate adj.某州的北部的
tutorial n.教程
amass v.大量积累

In the UK, the most famous male beauty vlogger is Gary Thompson, who has had campaigns with L’Oréal and Superdrug. He started wearing makeup because of bad skin, but now loves the way it makes him feel.

vlogger n.视频博主
campaign n.(社会、商业等)运动，活动

Both Thompson and Charles are model-like, and their makeup looks are full-on and feminine: lots of contouring, bronzer and colour. Both are gay; queer culture has always appropriated elements of femininity, particularly makeup.

feminine adj.女性化的，具有女性特质的
contour v.画轮廓，修容
bronzer n.古铜粉
queer n.酷儿
appropriate v.挪用

As Thompson says, “Makeup connects with queer culture—it’s such a powerful form of expression.”

文章来源 卫报/流利阅读