清晨朗读327：How Successful People Network with Each Other

How Successful People Network with Each Other

成功人士是如何通过网络与人交朋友？

By Dorie Clark

As you advance in进步 your career, you have more experience and more connections to draw on（利用，凭借） for networking.

当你在职业生涯上进步的时候，你会拥有更多的经验和更多的人脉以建立你的网状联系。

 But chances are （有可能）you’ve also become a lot busier — as have the really successful people you’re now trying to meet. 

但是，你有可能也会变得更满——而那些你努力想会面的真正成功的人士也很忙。

How do you get the attention of people who get dozens of（许多） invitations per week and hundreds of emails per day? And how do you find time to network with potential new clients or to recruit（招聘） new employees when your calendar（日程表）is packed（排满了的）?

The typical advice that’s given to entry-level（初级的） employees — Invite people to coffee! Connect with them on LinkedIn! — simply doesn’t work for people at the top of their careers. Instead, you need to leverage（用杠杠的力量） an entirely different strategy（策略）, something I call “inbound networking.”

In the online world, “inbound marketing” is a term that was popularized about a decade ago by HubSpot cofounders（共同创办人） Brian Halligan and Dharmesh Shah. It refers to引用 指 the practice of creating valuable content, such as articles or podcasts播客, that draws customers to you directly (as opposed to spending a lot of time on cold calls（电话推销） or paying for advertising to lure them in).

Networking is facing a similar inflection point（转折点）. Most professionals are constantly bombarded（轰炸） with Facebook and LinkedIn connection requests, not to mention endless requests to “pick their brain（向他们请教）.” Trying to stand out in the midst of that noise is a losing battle（必败之战）, and you probably don’t have time to send a bunch of cold emails anyway.

Instead, you can successfully network with the most prominent people by doing something very different from everyone else: attracting them to you with inbound networking. In other words, make yourself interesting enough that they choose to seek you out（寻找）. Here are three ways to do it.

Identify（识别） what sets you apart（让你与众不同）.

…

Become a connoisseur（行家）.

…

Become the center of the network.

The world is competing for （竞争，角逐）the attention of the most successful people. If you want to meet them — and break through（有重要创见） and build a lasting（持久的） connection — the best strategy is to make them come to you. Identifying what’s uniquely（独特地） interesting about you and becoming a connoisseur and a hub（中心） are techniques（技巧） that will ensure you’re sought after by the people you’d most like to know.