Market Access(市场准入)

The major task for all international cosmetic brands in China is to find prime space.(所有在中国的国际化妆品牌的主要任务是找到首要的零售空间。) There is plenty of retail space in China,but they are occupied by local brands,or the brand mix is incompatible.(中国有足够的零售空间，但他们被本土品牌占用，或者品牌组合不相容。)For the new-come high-end cosmetic brands that try to build up a strong customer base and high brand awareness in the Chinese market, it could better if they can find retail space in the most prestigious department store or retail centers that have already gathered most high-end cosmetic brands,this will be easier to establish the brand image among the potential customers.(对于新进高端化妆品牌，他们试着建立一个强大的顾客基础群和高端品牌意识。如果他们在有声望的商店或者零售中心找到零售空间，那么就能更好的聚集高端化妆品牌，就更容易在潜在的顾客群里建立品牌形象。)Because usually the most prestigiouse department stores or retail centers all have stable customer sources that will easily become the potential customers of the new-come brands.(因为通常大多数有声望的商店或者零售中心都有稳定的顾客资源，那会更容易变成新进品牌潜在顾客。)