(整理笔记)Day6【BBC】家居帝国1:宜家的无限创意是怎样炼成的? The development of IKEA's empire of creativity

图片发自App

图片发自App

课前想一想

1.你购买家具时都去哪里?会优先选择宜家吗?

2.对你来说,家具的设计感重要吗?

3.你知道“良性寄生虫”是什么意思吗?


词汇装备库

1.loathe/louo/(v.)恨,憎恨;厌恶

I loathe doing homework.我讨厌做作业。

2.furniture/'f3:rnit/(n.)家具

3.cot/ka:t/(n.)婴儿床,小床

4.coffin/'ko:fin/(n.)棺材;灵枢(同casket)

5.prototype/'proutetaip/(n.)原型

a prototype of a car汽车的原型

6. gigantic /dsai'gaentik/(adj.)巨大的,庞大的

7.craftsman/'kraeftsmen/(n.)工匠,匠人;手艺人

8.diplomatic/,diple'maetik/(adj.)外交的 diplomat(n.)外交官

9.drool/dru:l/(v.)流口水,垂涎

10.queue/kju:/(v.)排队


词句兵工厂

It is creativity versus commercialism and finding that beautiful balance.

创造力和商业化交织碰撞,然后达到了完美的平衡。

Note:

1.creativity/kri:ertiveti/(n.)创造力

Creativity takes courage.创造力需要勇气。

Creativity is contagious,pass it on!创造力是有传染性的,让我们把它传下去。

2.versus/v3:rses/(prep.)以..为对手;对

Private education versus state education, which one do you prefer?

私立教育和公共教育相比,你更倾向于哪个?

3.commercialism/ke'm3:rjalizem/(n.)商业主义;重商主义;利润第一主义


词句兵工厂

I always like the ideas of benign parasites, where, you know, I can

make a living out of this huge beast.

我喜欢所谓良性寄生虫的想法,你知道,就是我可以寄托于这个巨大野兽而生存。

Note:

1.benign/bi'nan/(adj.)良性的;慈祥的;和善的

a benign tumor良性肿瘤

反义词:malignant恶性的

Is the tumour malignant or benign?这个肿瘤是恶性的还是良性的?

2.parasite/'paeresait/(n.)寄生生物;寄生虫

Every parasite needs a host.每个寄生虫都需要一个寄主。

3.make a living谋生

Everyone has to make a living.每个人都需要谋生。

4.beast/bi:st/(n.)(尤指大型或野生的)动物;野兽

beauty and the beast美女与野兽


词句兵工厂

My first idea was, I wanted to do from the cradle to the grave.

我的第一个想法是做一件能从生用到死的家具。

Note:

1.cradle/'kreidl/(n.)摇床;摇篮

2.grave/grev/(n.)坟墓,墓穴

from the cradle to the grave/from cradle to grave从生命开始到结束

This health plan will cover you from cradle to grave.这份健康计划将给你一生的保障。

She lived in the same place from the cradle to the grave.她一生都没有离开过这个地方。


词句兵工厂

But working with a maverick designer like Tom is a leap into the unknown.

然而与一个像汤姆这样特立独行的设计师共事还有很多未知。

Note:

1.maverick/maevenk/(n.)特立独行的人,行为不合常规的人

He had long been a maverick in the eyes of others .他长期以来一直是别人眼中的特立独行者。

2.leap/li:p/(n.)跳,跳跃

3.unknown/An'noun/ (adj.)未知的;不知名的;不熟悉的(n.)陌生事物;未知事物

Every business beginning requires an act of faith and courage, a bold leap into the unknown.每个企业的初创期都需要有信仰和勇气,并且能够大胆地跳向未知。


语法轻知识

Expressions of Blaming Someone 用于责怪的一些表达

Marker sentence:

So if it doesn't work whose head is on the line?/Who to blame?

那么,如果不成功的话,谁来负责呢?

1.Expressions of accusing someone 责怪某人

You must be doing something wrong. 你一定是做错了。

I think you're the only person who could have done it .我觉得你是唯一个可能做过这件事的人。

2. Accepting blaming and accusing 接受责备

I'm sorry. It's my fault. 对不起,是我的错。

I'm really sorry.I didn't mean to.实在对不起,我不是有意的。

It's my responsibility.I'm sorry.是我的责任,对不起。

3. Refusing blaming and accusing 拒绝别人的指责

It's not true./It's not my fault.不是这么回事。/不是我的错。

I didn't do it./ I'm not the one to blame.不是我做的。不应该怪我。


实战练兵场

(2017年9月雅思口语真题part2家具篇)

Describe a piece of furniture in your Thome. You should say: What is it? What is the material?

Who chose the furniture? How do you like it? (You'd better tell a story about it)

解析:

For this question, you should say what is it, what is the material, who chose the furniture and how do you like it. What's more, if you can tell a story about this furniture, it would be great.

参考例子:

1 . First , what is it ? I am going to talk about my favourite sofa in our living room. It matches great with other pieces of furniture and the decoration style in the living room.

2. Then, its material, It's a big, leather I sofa. It's very comfortable, which makes me lazy.

3. Who chose it ? My mom got it for my grandma. She's at her 80s, and she I l likes to lie on the sofa, watch TV, and chat with us.

4. The main reason why I like this piece of furniture is that it has the most precious memories of my grandma. The sight of that sofa often reminds me of her.


文化加油站

Furniture and household items

家具和居家物品的英文表达(1)

[if !supportLists]1. [endif]pillow枕头 2.carpet 地毯 3.backrest靠背4.stool凳子 5.lamp(尤指带灯罩的)灯

[if !supportLists]6. [endif]wardrobe (大)衣柜 7.dressing table梳妆台,镜台  8.cushion坐垫,垫子

9. double bed双人床 10. single bed 单人床 11.bunk bed上下床 12.sofa bed 沙发床


主题打包盒

1.宜家作为全球最大也最具影响力的企业,成功的秘诀之一就是实现了创造力和商业化的完美平衡。宜家的设计师们,他们面临着很大的压力,因为要随时想出新创意以保持宜家的创新性。为了吸引新客源,他们也开始同一些公司以外的大品牌合作。

2.对于在沃灵顿工作的人们来说,他们就代表着沃灵顿的宜家,每个人都是宜家大机器上的一颗螺丝钉,他们在传递着属于宜家的理念。





retell

IKEA is one of the largest and most influential companies in the world. It is creativity versus commercialism and finding that beautiful balance. The designers in IKEA are under constant pressure to come up with new ideas to keep IKEA's offering fresh.In an attempt to bring in new customers, they have started collaborating with a number of big names from outside the company. To the people who work in Warrington, they are IKEA Warrington. Each one of them is a little cog in a big IKEA machine. They are passing on the IKEA concept.

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