百度推出网购搜索站点

中国搜索巨头百度与当地的电子商务伙伴合作,为网购者推出了一个垂直搜索站点,但该站点将不会索引对手阿里巴巴的网店。

周三,腾讯科技报道称百度以二级域名"gouwu.baidu.com"推出网络搜索平台。这个平台的开拓合作伙伴包括京东商城、沃尔玛控股的一号店、亚马逊中国、苏宁、易迅和凡客。

但是,淘宝和天猫等阿里巴巴旗下的网购站点,都不在此列。

在国内的在线广告收入上,淘宝一直是百度最有力的竞争对手。根据2012年1月发表的iResearch报告,在2012年,百度以223亿(35亿美元)广告收入位居在线广告商首位,而淘宝以172亿(27亿美元)位居第二。

据悉,百度从2010年就开始尝试网购搜索,但是结果并不显著。

百度推出网购搜索站点_第1张图片


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英文原文:Baidu launches online shopping search site

By Liau Yun Qing |February 6, 2013 -- 10:07 GMT (02:07 PST)

Chinese search giant Baidu is partnering local e-commerce players to offer a vertical search site for online shoppers, but the service will not include Web stores under rival Alibaba.

A Tencent Tech report Wednesday said Baidu launched the shopping search platform under a second-level domain "gouwu.baidu.com". Pioneering partners for the platform include 360buy.com, Wal-Mart-backed Yihaodian, Amazon China, Suning.com, 51buy.com and Vancl.com, it stated.

However, online shopping sites by Alibaba, including Taobao and Tmall.com, were not included in the Web site.

Taobao has been a keen competitor with Baidu for China's online advertising revenue. According to a iResearch report published in January 2012, Baidu was the top online advertising player with 22.3 billion yuan (US$3.5 billion) in ad revenue in 2012, while Taobao came in second with 17.2 billion yuan (US$2.7 billion).

According to the report, Baidu had been experimenting with shopping search since 2010 but the results were not impressive.


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