6月晨读笔记-01

语言点:

1. come up with a winner 想出一个好点子

2. blockbuster 一鸣惊人的事物;(尤指)非常成功的书(或电影)

3. fast track a project 快速跟进项目

4. stocking stuffer(美)/filler(英)圣诞袜小礼物

5. a big win 大胜/成功的产品

6. make a killing 发大财;获取暴利;财运亨通 They made a killing with the sale of their London house. 

7. keep it under wraps 保密

8. Mum's the word 保密

9. get wind of 听到风声

10. rip off ①抄袭 All they ever do is rip off their competitors!  他们只会抄袭竞争对手!②敲竹杠 The airlines have been accused of ripping off customers.这家航空公司遭到向顾客漫天要价的指责。(也可以做名词rip-off 重音在前)

11. game plan (尤指体育运动、政治或商业方面的)行动计划,方案,对策:All right, we need a game plan here.

12.get sth(a project) off the ground 着手,开始做某事:The project never really got off the ground.

13. bells and whistles ※联想上次晨读学的no-frills 没有多余的装饰

14. back-of-the-envelop calculations 粗略地计算

15. educated guess 有根据的猜测:An educated guess is based on knowledge and experience and is therefore likely to be correct. 

16. in hot water 陷入窘境 Rick’s temper had landed him in hot water again.

17. price quote 报价单

18. crunch the numbers  处理数据

19. blow my mind 让人大吃一惊

20. run numbers 分析数据

21. in the red 赤字:Apparently the company had been in the red [=had been losing money] for some time before it went out of business.

22. heads on the chopping block 头在砧板上(要被解雇)

23. give sth the green light/go-ahead

24. break even  收支平衡;不赔不赚  The company just about broke even last year. 这家公司去年接近收支平衡。

25. pull the plug on... 中断,停止:I think I'm going to pull the plug on this idea!

26. run some ideas by sb 探讨新想法:They'd like to meet this afternoon to run some new ideas by us.

27. keep an open mind ※联想:Welcome...with open arms.

28. nothing is set in stone 不是板上钉钉的

29. half-baked ideas 不成熟的想法

30. tagline  (广告的)口号,主题句;笑话末尾的妙语,包袱 ※联想 punchline、slogan

31. throw cold water on...泼冷水

32. on the right track with ※联想 back on track

33. generate lots of buzz 引起轰动 ※联想 make a fuss小题大做,大惊小怪

35. run with the idea 实施想法:After much discussion, the language school decided to run with the idea of offering a free class to each potential client.

36. flesh out 充实,具体化,让...更有血有肉:You need to flesh out your plan with more details.

37. touch base with 和...联系:I need to touch base with the transplant center.

38. icing on the cake 锦上添花:The concert itself was great, and getting to meet the band afterward was (the) icing on the cake.

39. cost an arm and a leg 超级贵 ※联想 rip-off

40. plug sth 推广,为...做广告,打call

语音点:

重音

blockbuster 重音在前

fast track  作动词重音在前

stocking stuffer 重音在前

IKEA 重音在后

game plan 重音在前

finance/marketing department 重音在前

发音

associate,grocery 两种发音 s ʃ

competitor 注意元音和动词不同/ kəmˈpetɪtər /

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