展会 Role play --以我司卖耳机为例

怎么在香港/国外展／各种展会上和客户推荐产品？

重点：

1⃣️亲和不紧张

2⃣️拿到客户的名片，了解是哪个地区的人。脑海搜索当地与自己公司合作过的大品牌。

3⃣️了解客户是否做品牌还是贴牌

经销商 dealer ？代理商 factor？零售商 retailer?

4⃣️熟练掌握报价，客户还价的余地

开场白：Good morning sir .Welcome to our booth .Nice to meet you . Could I know What kind of product you are looking for in this fair. So that I can introduce you something as you like.

开始介绍：this is the latest model we launched . Pls take a look.The most advantage of our headphone is its sound ,its excellent i am very confident about it . You can have a try. Let me help you .we pay more attention on the quality and driver and keep them near to Big brand,

和客户多些互动：Just like the model you take here ,its have been sales to some big customers and get the good feedback from them ,such as soul …All the headphone are private mode, its unique design. all design & product by our own engineer team.  ODM and OEM is accepted for us.

给客户信心：We be sure compare the similar sound quality, our price is more moderate. Also one market have one customer is our aim, We can keep them unique in your market. such as L6 for UK Market, just sell to KS. Hope you can consider us.

趁机询问客户档期，最好能去工厂参观：how long have you stay in HK this time ? if you will come to sz , i invite you to take a look with my factory . it is in sz baoan . i will show you more details about us.

小结：

客户关注重点之一：

⚠️价格

以下为案例：

Q：how much about this model? the price is too expensive.

A：Actually , the price I quote is not high ,I am confident that compared with any other supplier as the same quality , our price is best. as you can see ,the sound is great , our own engineer team are all focus on the driver and unique design .

May I know your target price or the price range in your mind?

或  Maybe you can try this model ,this is also our best seller in market and I think it is also suitable for you .

客户关注重点之二

⚠️性能，卖点 ！

卖点1⃣️

it is detachable, so is easy to wash and you can change the color as you like ,there are 5 kinds of colors for you choose .

卖点2⃣️

It is Ipx4 rate for waterproof , it is effective to prevent the water and sweat when you do sport.exercise.

卖点3⃣️

as you can feel it is very lightweight & comfortable on ear.

......

客户关注重点之三

⚠️质量和售后条款