Good evening, members and guests! I am Elena, this is my CC2 speech: My incredible journey in Uber.
At the beginning of my speech, I want to ask you a question: how many of you have ever taken an Uber (Chinese name is 优步)? Could you please raise your hands? OK, that’s great! Many (or Most视举手情况而定) of you have taken an Uber , that will be much easier for you to understand my speech.
I used to be an intern in Uber Jinan City Team, and I did this internship job for three months and it was an incredible journey for me.
So today I would like to share with you this great company, my awesome job and my fantastic colleagues.
Firstly, I want to talk about the great company.
Uber is an American technology company which was founded in 2009 by Travis Kalanick. It is also called ‘Unicorn’ enterprise (独角兽企业), which valued more than $1 billion.
Everyone with a smart phone can use Uber’s APP to take a ride. Uber’s mission is to make “transportation as reliable as running water, everywhere for everyone”. As the representative of the sharing economy (共享经济), Uber has changed the way of transportation and the utilization of cars, making life more convenient.
In February 2014, Uber came to China, two years after Didi was founded. At that time Uber was still a relatively small start-up and no one in China had ever even heard of it. You see, China is a big and special market where most US internet companies have failed to crack the code, such as Facebook, Twitter. But Uber grew fast and successfully in China. Since its launching, Uber has expanded to over 60 cities in China, now serving over 40 million rides per week.More importantly, Uber brings better ways for people to go out, and brings new and flexible earning opportunities for people. In fact, everyone with a car and smart phone can be an Uber driver.
Secondly, I want to talk about my awesome job.
There are three teams in Uber Jinan, Operation team, Social media team and Marketing team. I worked in the marketing team. The marketing team is in charge of the Passenger Side. Our job is to launch campaigns to increase the amount of registration and expand our market share. Simply speaking, let more and more people download and use Uber’s APP.
The biggest feature of Uber’s marketing strategy is Crossover Marketing (跨界营销). We always cooperated with different companies. Specifically, we provided our partners with our platform、promo codes and SMS push to promote their products. On the other hands, our partners would provide their products to us. We both benefit a lot from this kind of cooperation.
For example, we collaborated with Haagen-Dazs and Magnum（梦龙雪糕） in one call for ice cream (一键呼叫冰淇淋).In the hot July, you could order an ice cream car in Uber’s APP in any place, then the Uber car would send you with 5 ice creams and our big gifts packs. Which was very interesting. The T-shirt I wear is our Uber Ice Cream T-shirt, this is an ice cream.
There are also many other interesting activities, such as One Call for Super Heros, One Call for CEO, One call for Bazirou, Uberstation,Uberlife and so on.
Thirdly, I want to talk about my fantastic colleagues.
There are 9 fulltime employees and 20 interns in Uber Jinan Team.Uber’s philosophy on people has always been to hire the best of best, for the fulltime employees, they had to pass 6 round interviews to get the offer. Most of the employees were elites from investment banks, consulting firms and multinational corporations.
In 2015 September three fulltime employees came to Jinan and they launched Jinan from nearly no one knows Uber to most people know Uber Now. They were very capable, had strong executive ability and good at handing difficult stuffs.
What’s more, they were good at leading team, like big brothers for us, our interns have learned a lot from them.
For the interns, although they were college students, they worked like fulltime employees. They were responsible for the daily operation and execution of activities. They were so creative and always had wonderful ideas when they worked. Furthermore, they were so funny, like Jokes makers (段子手),Our office was often full of laughters.
Although I left, we are still good friends and often eat out together and play together.
This is my incredible journey in Uber.
I love Uber, it is a great company which is born to be proud.
I love my awesome job, it is so creative, interesting and meaningful.
I love my fantastic colleagues, they are so nice, passionate and energetic.
One last thing, for you guys who have never used Uber, you can download an Uber APP in your Phone, then input ”U妮儿”，a promo code for new users, then you can get 30 yuan on your Uber account.“U妮儿”is also our Official WeChat Accounts.
Thanks for your listening.
