W8L7-L8-商业基础-经典电商模式-网购微创新

1.假如你是一个移动电源/服装/化妆品/或其他商品的商家,打算去天猫或京东开个专卖店,比较一下两个平台你各自需要准备的材料和资金成本。

所选品牌:ROMOSS/罗马仕

比较:

1.入驻资费:

天猫:保证金5万元 、  技术服务费年费6万元、实时划扣技术服务费5%

京东:平台使用费一千、保证金10万元、扣点7元

2.资质材料:

⑴企业资质列表(复印件请加盖开店公司公章)

天猫:

①企业营业执照扫描件(需确保未在企业经营异常名录中且所售商品在营业执照经营范围内)

② 银行开户许可证扫描件

③ 法定代表人身份证正反面扫描件

④联系人身份证正反面扫描件

⑤商家向支付宝公司出具的授权书

⑥ 一般纳税人资质(需具备一般纳税人资格)

京东:

①企业营业执照(需确保未在企业经营异常名录中且所售商品在营业执照经营范围内)

②税务登记证(非三证合一情况下需提供,须同时有国地税章)

③组织机构代码证(非三证合一情况下须提供)

③法人身份证正反面(需提供公司法人身份证正反面)

④一般纳税人资格证(具备一般纳税人资格的企业提供)

⑤银行开户行许可证(需提供公司开户行许可证)

⑥普通授权书

⑵品牌资质列表(复印件请加盖开店公司公章)

天猫:

① 由国家商标总局颁发的商标注册证或商标注册申请受理通知书扫描件(若办理过变更、转让、续展,请一并提供商标总局颁发的变更、转让、续展证明或受理通知书)

②品牌授权书  [ 商标权人出具的授权书(若商标权人为自然人,则需同时提供其亲笔签名的身份证复印件)]

京东:

①商标注册证/商品注册申请书(请上传商标注册证书,未获得注册证的请上传商标注册受理通知书,受理通知书需慢6个月)

②销售授权书(请上传品牌方提供的品牌授权证书)

⑶行业资质列表 (复印件请加盖开店公司公章)

天猫:

① 产品清单

②《出版物经营许可证》原件或者扫描件 经营涉及出版物经营许可的商品(如年历、月历、日历、年画、挂历等),开店公司需提交《出版物经营许可证》

京东:

①质检、检疫、检验报告(请上传正规部门提供的质检检疫报告)

②卫生/生产许可证(请提供品牌方持有的卫生/生产许可证证书)

③其他资质(需提交特殊产品资质的类目请将资质上传在此处,包括全国工业生产许可证、化妆品生产企业卫生许可证等,根据具体类目资质要求提交)

2.通过B2B平台,为老家的某家制造型企业寻找线上客户,给出使用该平台的理由。参考艾瑞数据B2B网站。

老家的制造型企业:茂名盈富鞋业有限公司

经营范围:皮鞋、皮革制品。

线上客户:阿里巴巴

理由:

①阿里巴巴是中国最大的网店聚合平台,流量大

②与阿里巴巴合作,可以在网上开店降低成本,而且信息传播广能吸引大量的顾客前来购买

③以公司名义开网店,且实体公司是存在的话,会提高网店信誉

3.阅读三篇以上分别包含B2B、B2C、C2C主题相关英文文章,按最新要求列出相关内

①B2B:What Is B2B?

文章主旨:

What is B2B? This term simply means business-to-business, which is a model that focuses on selling products and services to other companies. Think of it as a supportive enterprise that offers the things other companies need to succeed or get a leg up on the competition. In contrast with thebusiness-to-consumerorconsumer-to-businessmodels, B2B offers the raw materials, parts or services companies need to boost profits, from manufacturing industries to retail environments.

重要词汇:

get a leg up on占领先机

raw materials原材料

good example楷模

essential to对…必不可少

final product最终产品,成品,终积

automobile manufacturer汽车制造厂

boost profits  提高利润

manufacturing industries  制造业

retail environments  零售环境

paychecks  薪水

pply and procurement exchanges  供应和采购交易所

Infomediaries 信息中介

链接:www.businessnewsdaily.com/5000-what-is-b2b.html

②B2C:What is B2C?

文章主旨:

B2C, or business-to-consumer, is the type of commerce transaction in which businesses sell products or services to consumers. Traditionally, this could refer to individuals shopping for clothes for themselves at the mall, diners eating in a restaurant, or subscribing to pay-per-view TV at home. More recently, the term B2C refers to the online selling of products, or e-tailing, in which manufacturers or retailers sell their products to consumers over the Internet.

重要词汇:

refer to参考;指的是;涉及;适用于

the mall林荫路

at home在家;在国内;在家接待客人;精通

More recently最近以来

refers to引用

along with连同;以及;和…一起[一道],随着;除…以外

business to business企业对企业

customer to customer客户对客户

individuals shopping  个人购物

payment processing  支付处理

SSL encryption    SSL加密

链接:www.businessnewsdaily.com/5085-what-is-b2c.html

③C2C:Customer to customer

文章主旨:

Customer to customer (C2C) markets provide an innovative way to allow customers to interact with each other. Traditional markets require business to customer relationships, in which a customer goes to the business in order to purchase a product or service. In customer to customer markets, the business facilitates an environment where customers can sell goods or services to each other.Other types of markets include business to business (B2B) and business to customer (B2C).

重要词汇:

Customer to customer客户对客户

interact with与…相互作用,与…相互影响;与…相互配合

each other互相,彼此

business to customer企业对客户

in order to为了…

sell goods售货

business to business企业对企业

electronic commerce电子商务

third party第三方

online auction网上拍卖

链接:en.wikipedia.org/wiki/Consumer-to-consumer

1.什么情况下,你会安装一个新app?什么情况下, 你会推荐他人安装一个app ?

①需要使用和真的帮到了我的时候,我会安装一个新app。

②真的有用和拥有好的用户体验,我会推荐他人安装一个app。

2.阅读一篇以上ecommerce  innovate相关英文文章,按最新要求列出相关内容

ecommerce  innovate:E-Commerce Innovations - What's Now and What's Next

文章主旨:

Just as the evolution of the speed-skating boot set new standards for the sport, innovation in today's constantly evolving e-commerce landscape has worked as a catalyst to move it forward. E-commerce practitioners from all industries need to be ready to step up and embrace innovation as a means of staying ahead of the game.

重要词汇:

evolution 演化

be ready to预备,即将;甘于;肯;乐意

as a means of以资

ahead of the game领先

business process商务处理

This article本文

practitioner  从业者

innovation  创新

retailer 零售商

tactile product 触觉产品

business process 商务处理

链接:www.ecommercetimes.com/story/E-Commerce-Innovations..

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