W16L23-L24-商业综合案例分析

1.列一个本学期课后作业中英文文章的清单,标明:序号,标题,链接

(1)https://m.baidu.com/from=2001a/bd_page_type=1/ssid=0/uid=0/pu=usm%402%2Csz%40320_1003%2Cta%40iphone_2_7.1_1_11.7/baiduid=85D1ACA68C7F84E513AFD0E5C50FB5A8/w=0_10_/t=iphone/l=1/tc?ref=www_iphone&lid=13818449178869280285&order=2&waplogo=1&fm=albk&tj=Xv_2_0_10_l1&w_qd=IlPT2AEptyoA_ykyqBMc-hCxCiFSiGEprD1Wiv8Ty35qVOA6VzddrZC&sec=24705&di=6954223e97548ecf&bdenc=1&tch=124.0.118.460.0.0&nsrc=IlPT2AEptyoA_yixCFOxXnANedT62v3IJBOMLikK1De8mVjte4viZQRAWyPqLTrIBYCbcYPNxBsIuXCu0WFY8AV2qBdlxmcaaknwdfn6gwCAG_1Mag2lQgOHGnV5pqmg7Rwfg2Z9POUoB79Kyq37su-trsXZc3Is8sa2hWS6rMa3VY4yWmaZnFqU1kkJD-KqGOzIaPqzr8-NHo8uBu_wCYOBmnhUEyNi8Brh8tJGL23IpkhzK2bSRtRNZGmHQicMZhbrSdiLkQDS1JFDmCEg3nVR-ku7w4SDNy9ICMbMpKK&eqid=bfc4fe509d4ab0001000000659e326da&wd=

With the development of electronic commerce,Traffic prices also rose. The electronic commerce development speed: Mobile, platform, and so on. E-commerce also promotes social shopping,Exchange between the people.

(2)https://m.baidu.com/from=2001a/bd_page_type=1/ssid=0/uid=0/pu=usm%402%2Csz%40320_1003%2Cta%40iphone_2_7.1_1_11.7/baiduid=85D1ACA68C7F84E513AFD0E5C50FB5A8/w=0_10_/t=iphone/l=1/tc?ref=www_iphone&lid=13818449178869280285&order=2&waplogo=1&fm=albk&tj=Xv_2_0_10_l1&w_qd=IlPT2AEptyoA_ykyqBMc-hCxCiFSiGEprD1Wiv8Ty35qVOA6VzddrZC&sec=24705&di=6954223e97548ecf&bdenc=1&tch=124.0.118.460.0.0&nsrc=IlPT2AEptyoA_yixCFOxXnANedT62v3IJBOMLikK1De8mVjte4viZQRAWyPqLTrIBYCbcYPNxBsIuXCu0WFY8AV2qBdlxmcaaknwdfn6gwCAG_1Mag2lQgOHGnV5pqmg7Rwfg2Z9POUoB79Kyq37su-trsXZc3Is8sa2hWS6rMa3VY4yWmaZnFqU1kkJD-KqGOzIaPqzr8-NHo8uBu_wCYOBmnhUEyNi8Brh8tJGL23IpkhzK2bSRtRNZGmHQicMZhbrSdiLkQDS1JFDmCEg3nVR-ku7w4SDNy9ICMbMpKK&eqid=bfc4fe509d4ab0001000000659e326da&wd=

With the development of electronic commerce,Traffic prices also rose. The electronic commerce development speed: Mobile, platform, and so on. E-commerce also promotes social shopping,Exchange between the people.

(3)https://baike.baidu.com/item/%E8%B6%85%E7%BA%A7%E7%89%88%E5%9B%BE%EF%BC%9A%E5%85%A8%E7%90%83%E4%BE%9B%E5%BA%94%E9%93%BE%E3%80%81%E8%B6%85%E7%BA%A7%E5%9F%8E%E5%B8%82%E4%B8%8E%E6%96%B0%E5%95%86%E4%B8%9A%E6%96%87%E6%98%8E%E7%9A%84%E5%B4%9B%E8%B5%B7

主旨: Globalization is entered into the phase of globalization, the global connectivity map is forming

(4)www.woshipm.com

In recent years, business model innovation blustery, many applications are all by the system to operate, and other effects on the commercial business model.

Dimension reduction attack 

(5)cn.creative.com

Innovation of science and technology

(6)www.britishchamber.cn

The British Chamber of Commerce in China (BritCham) is an independent, membership-based organisation providing connectivity for British Business in China

(7)money.cnn.com

Alibaba's Singles Day: World's biggest shopping bonanza sets new record

(8)https://en.m.wikipedia.org › wiki › ARPU

Average revenue per user

(9)www.fbicgroup.com

Competitiveness of cewebrity’s

(10)internet content provider

smallbusiness.chron.com

(11)ecommerce laws

https://www.hg.org › ecommerce-law.html

(12)Consumption upgrade

english.gov.cn › news › ... › content_281475476362140.


2.写一篇本学期推荐阅读书籍的读书笔记(自带标题,单独成篇):推荐书目

《免费》

 

传统经济学认为:商品的价格等于充分市场竞争后的边际成本,这成本通过竞争可以降到最低,但永远不会是零。而一样成本不是零的东西,你通过免费的方式出售,那就是扰乱的市场的价格。

不过安德森在2009年出版了一本《免费》的书却宣称:一种新的免费商业模式正在基于互联网产生,而且即将挤垮很多传统市场,它代表数字模式的未来。

安德森说:新型的“免费”并不是一种左口袋出、右口袋进的营销策略,而是一种把货物和服务的成本压低到零的新型卓越能力。在上世纪“免费”是一种强有力的推销手段,而在21世纪它已经成为一种全新的经济模式。

互联网时代,“免费”的模式有着深远的影响。用免费的产品和服务去吸引用户,然后再用增值服务或其他产品收费,这已成为互联网公司的普遍成长规律。利用免费模式战胜对手,比如,淘宝的免费打败了eBay,360打败了其他收费杀毒软件等等。

与“免费”模式本质相同的还有“低价”模式,乐视手机、乐视TV的价格虽然便宜,但只要你成为了乐视生态圈中的一员,可能在不知不觉中已经它掏出了自己的钱包。

然而,互联网行业的日新月异,让这本6年前的书显得有点过时了。如今,互联网已经从“免费”经济转向了“补贴”经济,很多O2O公司都烧钱参与补贴大战。

不过,这本《免费:商业的未来》依旧是经典,里面有很多非常经典的案例,值得细细品读。

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