W6L3 4 _产业链和供应链

厂家直销的问题:厂家直销产品单一，中间行业的减少，挤压了行业利润，使职业减少。厂家应进行产业升级，中间商应扩大自己的竞争优势，成为不可替代的中间环节

红领的创新之处:无限制的自主设计，提供多种数据采集解决方案，实现一人一版，一衣一款，满足客户的预期要求

Supply chain management (SCM) is the management of the interconnection of organizations/individuals that relate to each other through upstream and downstream linkages between the processes that produce value (products and/or services) to the ultimate consumer. The whole process of SCM could be seen as a network which involves all activITies of organizations/individuals to final customer

http://www.51lunwen.org/Logistics/org201403171559333717.html

微笑曲线有现实意义

微笑曲线对于企业产业的选择具有一定指导意义。

互联网环境下制造环节的成本不断降低，销售环节更方便，利润更高

1 .the processes from the initial raw materials to the ultimate consumption of the finished product linking across supplier user companies;

2 and the functions within and outside a company that enable the value chain to make products and provide services to the customer (Cox et al., 1995).

Another source defines supply chain as, the network of entities through which material flows. Those entities may include suppliers, carriers, manufacturing sites, distribution centers, retailers, and customers (Lummus and Alber, 1997). The Supply Chain Council(1997) uses the definition: “The supply chain –a term increasingly used by logistics professionals – encompasses every effort involved in

producing and delivering a final product, from the supplier’s supplier to the customer’s customer

https://rc.mbd.baidu.com/04zzjge

老师，原谅我用了百度 用了好长时间也没找到只怪百度文库太方便了