商务英语·流利说文本笔记-Level6 Unit1 part 2 Retail & E-Commerce

Retail & E-Commerce

E-commerce refers to the buying and selling of goods or services online.

Many people use e-commerce websites every day to buy clothes，book movie tickets，and pay their bills.

B2C

B2C stands for "business to consumer”

Retailers such as clothing stores are examples of B2C businesses.

Some people believe that shopping will be done solely online in the future.

PS: solely英 [ˈsəʊlli]  美 [ˈsoʊlli] adv.仅;只;唯;单独地

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From 2015 to 2016,China had the largest B2C e-commerce market in the world.

B2B

The acronym B2B stands for “business to business”

PS: acronym英 [ˈækrənɪm]  美 [ˈækrənɪm] n.首字母缩略词(如Aids系由acquired immune deficiency syndrome的首字母组成)

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A supplier who sells salt to a large food manufacturer is an example of B2B business.

brick-and-mortar

PS: brick-and-mortar英 [brɪk ənd ˈmɔːtə(r)]  美 [brɪk ənd ˈmɔːrtər] 实体的;具体的;实体存在;砖墙加灰泥式的

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Brick-and-mortar businesses are physical stores such as supermarkets and shopping malls.

Some customers prefer brick-and-mortar stores because they like to see products in person.

PS: in person英 [ɪn ˈpɜːsn]  美 [ɪn ˈpɜːrsn] 亲自;本人;直接;当面

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However, brick-and-mortar stores tend to be more expensive to operate than online stores.

Despite the growth of e-commerce，brick-and-mortar stores still remain popular in much of the world.

pure play e-commerce

PS: pure英 [pjʊə(r)]  美 [pjʊr] adj.纯的;纯净的;纯粹的;干净的;不含有害物质的;完全的

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Pure play  e-commerce refers to doing business solely online and not in a physical store。

Pure play allows a business to focus on the method of operation.

Additionally, there are fewer operation costs than a brick-and-mortar stores.

PS: operation cost英 [ˌɒpəˈreɪʃn kɒst]  美 [ˌɑːpəˈreɪʃn kɔːst] 经营（营运）成本，业务费用

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Customers who prefer physical stores will not likely purchase pure play e-commerce products.

Certain companies have closed their physical stores and only do business through e-commerce.

Omnichannel retail is a business model that combines online and offline operations together.

ps: 全渠道零售是一种将线上和线下业务结合在一起的商业模式。

multichannel 和omnichannel的区别

Multichannel，强调的是采用多个渠道同时作为销售和订单完成的途径，不强调各个渠道之间的联系和顾客在渠道之间转换的可能性。

Omnichannel，强调的是客户可以选取自己认为最方便的模式在该公司下任意渠道之间获取信息，进行采购，并且最终取得商品的无缝连接的过程。

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By selling products both online and offline， omnichannel businesses can access a wider range of customers.

ps: 通过在线和离线销售产品，全渠道企业可以接触到更广泛的客户。

access通道; 通路; 入径; 机会，权利; 访问，存取; 到达; 进入; 使用

wider尽可能远地; 充分地; 宽的; 宽阔的; …宽的; 宽度为…的; 大量的; 广泛的; 范围

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As the world becomes more digitally connected, more retailers have begun to adopt omnichannel models to stay competitive.

ps: 随着世界数字化程度的提高，越来越多的零售商开始采用全渠道模式来保持竞争力。

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Omichannel companies allow customers to access their products in multiple ways。