0716咖啡与茶Soggy: can tea emulate coffee?

Two playing of words

soggy：literal meaning:soaked or totally wet 

eg ~paper ,the paper is ~

idiomatic use: (the tea industry is )split-less,heavily dull or even stupid, old-fashioned 

emulate:can the tea industry can do as the same as the coffee industry

whereas the coffee industry is adventurous and exciting 

it means: can the tea industry copy the success of the coffee industry

to emulate the success of something模仿 imitate 

The world’s top ...

Steady growth

To look more (adj) than (adj), look more satisfying than exciting

trouble is brewing/coming   

Change is brewing/coming (we brew a cup of tea)

Catch on=be more popular/fashionable

Pricier=more expensive( the pricier option /a more expensive option)

Well-positioned= in a advantageous situation/position

they are causing a stir in a market=causing some disturbance/changes in the price

Shake up

Profit in doing:there's profit in/from selling tea

Follow suit =to follow someone else's example/to follow what other's have done (they are trying to find ways to sell expensive tea drinks )

Scope for sth. is huge=there's great potential =there's room for improvement 

Insiders( the opinion from within the industry)知情人士，专业人士，行内人士

Concede=admit reluctantly

Long Lag behind=fail to keep up with sb. long

buzz ~buzzier:a more stimulating /exciting situation

turn away=refuse 

pleading= leading/ exciting

Hot water=idiomatic embarrassing situation/condition

but to have more tea, the waitress needs more hot water!