2019年3月24日
New startup in Hudson Yards that bills itself an 'urban sanctuary'
Welcome to 3DEN (pronounced “Eden”), Hudson Yards’ new multipurpose lounge space on the fourth floor of the Shops & Restaurants shopping complex. The space includes workspaces, soundproof phone booths, nap pods, meditation pillows, and private showers, all included in the price. Hanging out at 3DEN will cost you $US6 for 30 minutes.
It is an aggregation of all the supposed good things of a coffee shop or a hotel lobby or a gym into a much better space. People associate high design with high price, and they’re trying to be the total opposite of that. You can also buy additional products, snacks, and beverages through 3DEN’s smartphone app. 3DEN is partnered with a number of retailers to offer products from brands including LOLI Beauty, Dirty Lemon, Seed, Goby, and Harry’s.
The first thought upon stepping inside the space was that the abundance of plants and light do give it a “Garden of Eden” vibe. The plant-filled lounge includes work spaces, Casper nap pods, private showers, a meditation room, soundproof photo booths, and coffee and snacks. 3DEN’s furniture was all custom-designed for the space, the large space has several distinct seating areas, ranging from comfortable armchairs to high desks.
The private showers can be reserved through the smartphone app, so you can just scan the QR code on the tablet outside the door and then walk in. The showers are outfitted with products from Seed. The products come in environmentally friendly recycled and recyclable packaging. The greenery in the space, combined with one entire wall of windows, really gave the lounge a calm, serene vibe. The yoga, meditation, and nap room is currently furnished with cosy rugs, poufs, and pillows. Wellness and coworking are two big trends right now, particularly in New York City. All of these places, including 3DEN, were clearly designed with Instagram in mind.
A former Vogue fashion assistant built Glossier to a $1.2 billion beauty business
Glossier is making big moves to dominate the global beauty industry. On Tuesday, the company announced it had raised $US100 million in a funding round that valued Glossier at $US1.2 billion. Founder and CEO Emily Weiss started the company in 2014 after running a well-known blog, Into The Gloss, for four years. Weiss has turned traditional beauty retail on its head and cracked the code for selling makeup directly to consumers through Instagram, where the brand has more than 1.9 million followers.
While working as a fashion assistant, Weiss set up her beauty blog, Into The Gloss, spotting a gap in the market for beauty product coverage. The blog quickly gained a following among beauty enthusiasts who commented on posts to share their experiences with various products and make suggestions to other readers. Weiss re-launched the website and upped the number of posts; overnight traffic to the site tripled. Product feedback on the blog laid the foundation for what was to come. Weiss was now armed with a wealth of information to create products that were directly tied to what readers wanted.
Weiss teased the new brand Glossier on Instagram about four weeks before launch. Within the first week of selling the new products, she had more than 18,000 followers. Instagram influencers and celebrities spread the message, posting photos of themselves in Glossier swag.
A key part of Glossier’s success has been Weiss’ commitment to its brand identity. Glossier has always been known for its signature pink hue, playful marketing voice, and images of diverse women with minimal makeup.