一年一度的圣诞节马上要来啦,这也是西方国家最重要的节日之一。跟我们的春节一样,如果客户给你发了节日祝福,是不是特别开心?所以,外贸人可以抓住圣诞节的计划和客户维护关系。不过,节日祝福和外贸开发信(可以链接到这篇开发信的文章)可不一样,该怎么发,也是有门道的哦。
你还不知道该发什么?没关系,盈展课堂来跟你们好好聊聊。
在发祝福之前,肯定要翻翻圣诞节的相关资料啦,比如圣诞节起源,风俗有什么,哪些国家不过圣诞等等。当然,越来越多不过圣诞节的国家逐渐开始将新年假期和圣诞一起庆祝,此“旦”非彼“诞”,对于这些国家,简单的Happy New Year就够了。
那么哪些国家不过圣诞节呢?
只有基督教徒、天主教徒才会隆重地庆祝圣诞节。伊斯兰教、印度教、佛教徒、犹太教是不过圣诞节的!包括了:沙特、阿联酋、叙利亚、约旦、伊拉克、也门、巴勒斯坦、埃及、利比亚、阿尔及利亚、阿曼、苏丹、索马里、摩洛哥、突尼斯、卡塔尔、吉布提、黎巴嫩、毛里塔尼亚、巴林、以色列等。所以,千万别发错啦!
什么时候发才好?
圣诞节假期会根据国家的不同而不定期开始,但是,假期非常的长。所以,在给外贸客户发祝福的时候必须要注意时间点,发早了没有节日氛围,发晚了人家都放假去了。盈展课堂告诉大家一个小技巧——关注各大欧美的大型超市和商场的促销时间!通常开始促销了,就表示节日已经临近,但是大家又还没正式进入假期的状态,所以,这时候就是最佳时机啦,大概就是节日前的一个星期左右就可以开始发了!
这时候你可能会问,那邮件标题怎么拟呢?
一般来说如果是祝福邮件,可以用“Greeting from+公司名称/发件人名称”,这样,邮件来自什么人,一目了然!当然打开邮件后的内容也很关键,通常可以将节日祝福做成贺卡或者海报的形式,这样就能看出你的用心。精心设计的海报加上编排好的文案,客户看到了也不会不回复的!
盈展课堂为大家整理了三种模板圣诞祝福邮件,大家可以参考哦:
给已成交客户:
My dearestHappy Christmas and New Year!!!Many thanks for your contiguous supports in the past years, we wish both business snowballing in the coming years.May your New Year be filled with special moment, warmth, peace and happiness, the joy of covered ones near, and wishing you all the joys of Christmas and a year of happiness.
Lastly, once you have any inquiry about products in the following days, hope you could feel free to contact with me.
给未成交客户:
Dear XX,
Merry Christmas and happy New Year!
The Christmas and New Year holiday is coming near once again. We would like to extend our warm wishes for the upcoming holiday season and would like to wish you and your family a Merry Christmas and a prosperous New Year.
May your New Year be filled with special moment, warmth, peace and happiness, the joy of covered ones near, and wishing you all the joys of Christmas and a year of happiness.
It’s my honor to contact with you before, and my duty is to give you our best products and excellent service. Hope the next year is a prosperous and harvest year for both of us! Last but not least, once you have any inquiry about products in the following days, hope you could feel free to contact with us, which is much appreciated.
Yours sincerely
通用版本
Dear xxx
The holiday season offers us a special opportunity to extend our personal thanks to our
friends, and our very best wishes for the future.
And so it is that we now gather together and wish to you a very Merry Christmas and a
Happy New Year. We consider you a good friend and extend our wishes for good health and good cheer.
It is people like you who make being in business such a pleasure all year long. Our business is a source of pride to us and with customers like you we find going to work each day a rewarding experience.
We tip our glasses to you. Thanks again for a wonderful year.
Yours sincerely,
××××
×××× China