懂你英语 商务英语 Level 5 Unit 2 Part 2 Vocab [Internal Resources]

Internal Resources

A SWOT analysis consists of internal analysis and external analysis.

In order to handle opportunities and threats, a company needs to understand its internal resources.

financial resources

Financial resources refer to the money that is available for a business to use.

Financial resources include cash, stocks and bonds.

If a company doesn't have enough financial resources, it may be unable to invest in new business projects.

tangible assets

A tangible asset is an asset that has a physical form.

Equipment or property are examples of tangible assets.

If a company needs money urgently, it may sell its tangible assets to raise cash.

intangible assets

An intangible asset is an asset that is not physical.

Intellectual property and brand equity are examples of intangible assets.

Some intangible assets, like brand recognition, cannot be sold, but increase the value of a company.

human capital

Human capital refers to people employed by a company.

It is sometimes called human resources.

Human capital includes employees and the intangible value they add to a company.

Questions

A company's cash is an example of?

>Financial resources

What is an example of tangible assets?

>real estate.

The company liquidated most of its assets to generate cash.

A lack of financial resources is a major threat to a company and can hinder its activities.

A company needs to have enough financial resources to respond to changes in the market.

This company was forced to sell most of its tangible assets to pay off its debt.

The company was on the verge of bankruptcy so they sold most of their tangible assets in order to stay afloat.

How can a business invest in its human capital?

>it can offer training opportunities.

Business can invest in human capital by offering training and education opportunities to their employees.

Human capital includes employees and the intangible value they add to a company.

Some intangible assets, like copyrights, can be purchased.

Some intangible assests, like brand recognition, cannot be sold,but increase the value of a company.