lazada数据分析工具有哪些?具体有哪些特点?相信大家在运营lazada电商店铺的时候,想选对好的产品来售卖,想及时掌握对手的价格变化,想管理好大量的商品评论,需要借助一些第三方提供的产品分析工具来进行分析,这是因为卖家在使用产品分析工具,会让很多卖家们大幅提升业绩。
lazada数据分析工具有哪些?
1.产品销售数据分析类工具。卖家做生意最看重的要数店铺业绩了,没有业绩的支撑,店铺在后期会很难运营下去,一款好的产品销售数据分析工具,会让卖家事半功倍,这类工具不仅可以提供完备的各类在售产品的每天销售额,还能对各项数据进行分析。
2.产品营销分析类工具。使用促销吸引流量,现在是流量为王的时代,想要爆款吸引足够的眼球,就需要做广告,做促销,这样才能吸引足够的目光,当我们确定要在lazada推某种商品时,要将爆款推广,必须要使用产品营销工具来展示才可以。
1、点击注册获取请求key和secret链接
2、参考API文档里的接入方式和示例。
3、查看测试工具是否有需要的接口,响应实例的返回字段是否符合参数要求。
4、利用平台的文档中心和API测试工具,对接口进行测试、程序获取。
请求参数:num_iid=267690734&nation=co.th
参数说明:num_iid:lazada商品ID(是对应国家不同国家的ID不能通用)
nation:国家
国家域名后缀可选值如下:co.id、com.my、com.ph、sg、co.th、vn
Version: Date:
名称 |
类型 |
必须 |
示例值 |
描述 |
item |
item[] |
0 |
获得lazada商品详情 |
|
num_iid |
String |
0 |
267690734 |
宝贝ID |
title |
String |
0 |
中国新年假期交付63年2月2日!!城市豪宅鞋鞋高跟鞋男士正商务正装男士鞋鞋牛津牛津向左急转福特男性电影ShoeFree。 |
商品标题 |
price |
Float |
0 |
7.70 |
价格 |
nick |
String |
0 |
URBAN SAFARI |
卖家昵称 |
pic_url |
String |
0 |
//my-test-11.slatic.net/original/208de91b5132477f8a723c82c56c3a58.jpg |
宝贝图片 |
detail_url |
String |
0 |
https://www.lazada.co.th/products/2-63-urban-luxury-oxfords-shoefree-i267690734-s418579763.html |
宝贝链接 |
brand |
String |
0 |
MAJE |
品牌 |
orginal_price |
Float |
0 |
7.70 |
原价 |
skus |
Mix |
0 |
{"sku": [{"properties": "0:0", "properties_name": "0:0:颜色:小号", "price": "7.70", "orginal_price": "7.70", "quantity": 716, "sku_id": 3184603612387 }]} |
商品规格信息列表 |
props_name |
String |
0 |
0:0:小号:;0:1:中号:;0:2:大号: |
商品属性名 |
props_img |
Mix |
0 |
属性图片 |
|
item_imgs |
Mix |
0 |
[{"url": "//my-test-11.slatic.net/original/208de91b5132477f8a723c82c56c3a58.jpg"}] |
商品图片列表 |
seller |
Mix |
0 |
||
desc |
String |
0 |
||
props_list |
Mix |
0 |
{"0:0": "颜色:小号"} |
商品属性 |
seller_info |
Mix |
0 |
{"level": "", "shop_type": "A", "user_num_id": "2620712400", "cid": null, "delivery_score": null, "item_score": null, "score_p": null, "city": "广东 广州", "shop_name": "深圳市福田区尚我佳日用制品厂", "nick": "尚我佳日用品厂", "zhuy": "https://m.1688.com/winport/b2b-262071240083f4c.html", "sid": "b2b-262071240083f4c"} |
卖家信息 |
num |
Int |
0 |
2191 |
|
post_fee |
Float |
0 |
9.00 |
邮费 |
language |
String |
0 |
th |
|
currency_code |
String |
0 |
THB |
|
property_alias |
String |
0 |
0:0:小号;0:1:中号;0:2:大号 |
属性别名 |
请求示例
-- 请求示例 url 默认请求参数已经URL编码处理 curl -i "https://api-gw.onebound.cn/lazada/item_get/?key=<您自己的apiKey>&secret=<您自己的apiSecret>&num_iid=267690734&nation=co.th"
响应示例
{ "item": { "num_iid": "267690734", "title": "城市奢华男士鞋正式鞋高跟鞋商务套装男牛津鞋尖头牛津鞋男士皮革婚礼", "price": 232, "nick": "URBAN SAFARI", "pic_url": "//my-test-11.slatic.net/original/208de91b5132477f8a723c82c56c3a58.jpg", "detail_url": "https://www.lazada.co.th/products/oxfords-i267690734-s418579763.html", "brand": "No Brand", "orginal_price": null, "skus": { "sku": [ { "total_price": 0, "price": 232, "orginal_price": 417, "quantity": 1950, "properties": "30097:95204;30585:133117", "properties_name": "30097:95204:涂料:白色;30585:133117:大小:38", "sku_id": "418579756" }, { "total_price": 0, "price": 232, "orginal_price": 417, "quantity": 1949, "properties": "30097:95204;30585:133137", "properties_name": "30097:95204:涂料:白色;30585:133137:大小:39", "sku_id": "418579757" }, { "total_price": 0, "price": 232, "orginal_price": 417, "quantity": 1947, "properties": "30097:95204;30585:133146", "properties_name": "30097:95204:涂料:白色;30585:133146:大小:40", "sku_id": "418579758" }, { "total_price": 0, "price": 232, "orginal_price": 417, "quantity": 1948, "properties": "30097:95204;30585:133152", "properties_name": "30097:95204:涂料:白色;30585:133152:大小:41", "sku_id": "418579759" }, { "total_price": 0, "price": 232, "orginal_price": 417, "quantity": 1946, "properties": "30097:95204;30585:133157", "properties_name": "30097:95204:涂料:白色;30585:133157:大小:42", "sku_id": "418579760" }, { "total_price": 0, "price": 232, "orginal_price": 417, "quantity": 1946, "properties": "30097:95204;30585:133165", "properties_name": "30097:95204:涂料:白色;30585:133165:大小:43", "sku_id": "418579761" }, { "total_price": 0, "price": 232, "orginal_price": 417, "quantity": 1949, "properties": "30097:95204;30585:133172", "properties_name": "30097:95204:涂料:白色;30585:133172:大小:44", "sku_id": "418579762" }, { "total_price": 0, "price": 232, "orginal_price": 417, "quantity": 1949, "properties": "30097:95204;30585:133178", "properties_name": "30097:95204:涂料:白色;30585:133178:大小:45", "sku_id": "418579763" }, { "total_price": 0, "price": 232, "orginal_price": 417, "quantity": 1948, "properties": "30097:95204;30585:133177", "properties_name": "30097:95204:涂料:白色;30585:133177:大小:46", "sku_id": "418579764" }, { "total_price": 0, "price": 232, "orginal_price": 417, "quantity": 1950, "properties": "30097:95204;30585:133198", "properties_name": "30097:95204:涂料:白色;30585:133198:大小:47", "sku_id": "418579765" }, { "total_price": 0, "price": 232, "orginal_price": 417, "quantity": 1950, "properties": "30097:95204;30585:133204", "properties_name": "30097:95204:涂料:白色;30585:133204:大小:48", "sku_id": "418579766" }, { "total_price": 0, "price": 232, "orginal_price": 417, "quantity": 1950, "properties": "30097:4660;30585:133117", "properties_name": "30097:4660:涂料:黑色;30585:133117:大小:38", "sku_id": "418579767" }, { "total_price": 0, "price": 232, "orginal_price": 417, "quantity": 1950, "properties": "30097:4660;30585:133137", "properties_name": "30097:4660:涂料:黑色;30585:133137:大小:39", "sku_id": "418579768" }, { "total_price": 0, "price": 232, "orginal_price": 417, "quantity": 1946, "properties": "30097:4660;30585:133146", "properties_name": "30097:4660:涂料:黑色;30585:133146:大小:40", "sku_id": "418579769" }, { "total_price": 0, "price": 232, "orginal_price": 417, "quantity": 1947, "properties": "30097:4660;30585:133152", "properties_name": "30097:4660:涂料:黑色;30585:133152:大小:41", "sku_id": "418579770" }, { "total_price": 0, "price": 232, "orginal_price": 417, "quantity": 1947, "properties": "30097:4660;30585:133157", "properties_name": "30097:4660:涂料:黑色;30585:133157:大小:42", "sku_id": "418579771" }, { "total_price": 0, "price": 232, "orginal_price": 417, "quantity": 1948, "properties": "30097:4660;30585:133165", "properties_name": "30097:4660:涂料:黑色;30585:133165:大小:43", "sku_id": "418579772" }, { "total_price": 0, "price": 232, "orginal_price": 417, "quantity": 1949, "properties": "30097:4660;30585:133172", "properties_name": "30097:4660:涂料:黑色;30585:133172:大小:44", "sku_id": "418579773" }, { "total_price": 0, "price": 232, "orginal_price": 417, "quantity": 1949, "properties": "30097:4660;30585:133178", "properties_name": "30097:4660:涂料:黑色;30585:133178:大小:45", "sku_id": "418579774" }, { "total_price": 0, "price": 232, "orginal_price": 417, "quantity": 1949, "properties": "30097:4660;30585:133177", "properties_name": "30097:4660:涂料:黑色;30585:133177:大小:46", "sku_id": "418579775" }, { "total_price": 0, "price": 232, "orginal_price": 417, "quantity": 1950, "properties": "30097:4660;30585:133198", "properties_name": "30097:4660:涂料:黑色;30585:133198:大小:47", "sku_id": "418579776" }, { "total_price": 0, "price": 232, "orginal_price": 417, "quantity": 1950, "properties": "30097:4660;30585:133204", "properties_name": "30097:4660:涂料:黑色;30585:133204:大小:48", "sku_id": "418579777" }, { "total_price": 0, "price": 232, "orginal_price": 417, "quantity": 1950, "properties": "30097:4799;30585:133117", "properties_name": "30097:4799:涂料:棕色;30585:133117:大小:38", "sku_id": "418579778" }, { "total_price": 0, "price": 232, "orginal_price": 417, "quantity": 1950, "properties": "30097:4799;30585:133137", "properties_name": "30097:4799:涂料:棕色;30585:133137:大小:39", "sku_id": "418579779" }, { "total_price": 0, "price": 232, "orginal_price": 417, "quantity": 1950, "properties": "30097:4799;30585:133146", "properties_name": "30097:4799:涂料:棕色;30585:133146:大小:40", "sku_id": "418579780" }, { "total_price": 0, "price": 232, "orginal_price": 417, "quantity": 1950, "properties": "30097:4799;30585:133152", "properties_name": "30097:4799:涂料:棕色;30585:133152:大小:41", "sku_id": "418579781" }, { "total_price": 0, "price": 232, "orginal_price": 417, "quantity": 1948, "properties": "30097:4799;30585:133157", "properties_name": "30097:4799:涂料:棕色;30585:133157:大小:42", "sku_id": "418579782" }, { "total_price": 0, "price": 232, "orginal_price": 417, "quantity": 1948, "properties": "30097:4799;30585:133165", "properties_name": "30097:4799:涂料:棕色;30585:133165:大小:43", "sku_id": "418579783" }, { "total_price": 0, "price": 232, "orginal_price": 417, "quantity": 1949, "properties": "30097:4799;30585:133172", "properties_name": "30097:4799:涂料:棕色;30585:133172:大小:44", "sku_id": "418579784" }, { "total_price": 0, "price": 232, "orginal_price": 417, "quantity": 1949, "properties": "30097:4799;30585:133178", "properties_name": "30097:4799:涂料:棕色;30585:133178:大小:45", "sku_id": "418579785" }, { "total_price": 0, "price": 232, "orginal_price": 417, "quantity": 1949, "properties": "30097:4799;30585:133177", "properties_name": "30097:4799:涂料:棕色;30585:133177:大小:46", "sku_id": "418579786" }, { "total_price": 0, "price": 232, "orginal_price": 417, "quantity": 1950, "properties": "30097:4799;30585:133198", "properties_name": "30097:4799:涂料:棕色;30585:133198:大小:47", "sku_id": "418579787" }, { "total_price": 0, "price": 232, "orginal_price": 417, "quantity": 1950, "properties": "30097:4799;30585:133204", "properties_name": "30097:4799:涂料:棕色;30585:133204:大小:48", "sku_id": "418579788" } ] }, "prop_imgs": { "prop_img": [ { "properties": "30097:4660", "url": "//my-test-11.slatic.net/original/00b3ab8196673755dff35a21b7daaf14.jpg" }, { "properties": "30097:4799", "url": "//my-test-11.slatic.net/original/5cd049094680f6f029cea8de5aba45e6.jpg" }, { "properties": "30097:95204", "url": "//my-test-11.slatic.net/original/208de91b5132477f8a723c82c56c3a58.jpg" } ] }, "props_name": "30097:95204:涂料:白色;30097:4660:涂料:黑色;30097:4799:涂料:棕色;30585:133117:大小:38;30585:133137:大小:39;30585:133146:大小:40;30585:133152:大小:41;30585:133157:大小:42;30585:133165:大小:43;30585:133172:大小:44;30585:133178:大小:45;30585:133177:大小:46;30585:133198:大小:47;30585:133204:大小:48", "props_img": { "30097:4660": "//my-test-11.slatic.net/original/00b3ab8196673755dff35a21b7daaf14.jpg", "30097:4799": "//my-test-11.slatic.net/original/5cd049094680f6f029cea8de5aba45e6.jpg", "30097:95204": "//my-test-11.slatic.net/original/208de91b5132477f8a723c82c56c3a58.jpg" }, "item_imgs": [ { "url": "//my-test-11.slatic.net/original/208de91b5132477f8a723c82c56c3a58.jpg" }, { "url": "//my-test-11.slatic.net/original/208de91b5132477f8a723c82c56c3a58.jpg" }, { "url": "//my-test-11.slatic.net/original/208de91b5132477f8a723c82c56c3a58.jpg" }, { "url": "//my-test-11.slatic.net/original/208de91b5132477f8a723c82c56c3a58.jpg" } ], "seller": [], "desc": "จุดขายสินค้า:
1. หนังคุณภาพสูงหนังนุ่มและละเอียดอ่อนพื้นผิวใสระบายอากาศได้ดีและสะดวกสบาย
2. ตกแต่งโลหะมีสไตล์และสวยงาม
3. ระบายอากาศภายในสะดวกสบายระบายอากาศได้ดีและไม่อับ
4. พื้นรองเท้ายางกันลื่นและทนต่อการสึกหรอ
", "props_list": { "30097:95204": "涂料:白色", "30097:4660": "涂料:黑色", "30097:4799": "涂料:棕色", "30585:133117": "大小:38", "30585:133137": "大小:39", "30585:133146": "大小:40", "30585:133152": "大小:41", "30585:133157": "大小:42", "30585:133165": "大小:43", "30585:133172": "大小:44", "30585:133178": "大小:45", "30585:133177": "大小:46", "30585:133198": "大小:47", "30585:133204": "大小:48" }, "seller_info": { "nick": "URBAN SAFARI", "tltle": "URBAN SAFARI", "shop_name": "URBAN SAFARI", "user_num_id": "71550", "zhuy": "//www.lazada.co.th/shop/urban-safari/?itemId=267690734&channelSource=pdp", "level": 3 }, "num": 64310, "post_fee": "ฟรี", "language": "th", "currency_code": "THB", "property_alias": "30097:95204:白色;30585:133117:38;30097:95204:白色;30585:133137:39;30097:95204:白色;30585:133146:40;30097:95204:白色;30585:133152:41;30097:95204:白色;30585:133157:42;30097:95204:白色;30585:133165:43;30097:95204:白色;30585:133172:44;30097:95204:白色;30585:133178:45;30097:95204:白色;30585:133177:46;30097:95204:白色;30585:133198:47;30097:95204:白色;30585:133204:48;30097:4660:黑色;30585:133117:38;30097:4660:黑色;30585:133137:39;30097:4660:黑色;30585:133146:40;30097:4660:黑色;30585:133152:41;30097:4660:黑色;30585:133157:42;30097:4660:黑色;30585:133165:43;30097:4660:黑色;30585:133172:44;30097:4660:黑色;30585:133178:45;30097:4660:黑色;30585:133177:46;30097:4660:黑色;30585:133198:47;30097:4660:黑色;30585:133204:48;30097:4799:棕色;30585:133117:38;30097:4799:棕色;30585:133137:39;30097:4799:棕色;30585:133146:40;30097:4799:棕色;30585:133152:41;30097:4799:棕色;30585:133157:42;30097:4799:棕色;30585:133165:43;30097:4799:棕色;30585:133172:44;30097:4799:棕色;30585:133178:45;30097:4799:棕色;30585:133177:46;30097:4799:棕色;30585:133198:47;30097:4799:棕色;30585:133204:48" }, "secache": "142ca71401476a77b9155576ca350664", "secache_time": 1614924434, "secache_date": "2021-03-05 14:07:14", "translate_status": "ok", "translate_time": 0.882, "language": { "current_lang": "cn", "source_lang": "th" }, "error": "", "reason": "", "error_code": "0000",
}
异常示例
{ "error": "item-not-found", "reason": "商品没找到", "error_code": "2000", "success": 0, "cache": 0, "api_info": "today:0 max:10000", "execution_time": 0.081, "server_time": "Beijing/2020-06-10 23:44:00", "call_args": [], "api_type": "taobao", "request_id": "15ee0ffc041242"}
相关资料错误码解释
状态代码(error_code) |
状态信息 |
详细描述 |
是否收费 |
0000 |
success |
接口调用成功并返回相关数据 |
是 |
2000 |
Search success but no result |
接口访问成功,但是搜索没有结果 |
是 |
4000 |
Server internal error |
服务器内部错误 |
否 |
4001 |
Network error |
网络错误 |
否 |
4002 |
Target server error |
目标服务器错误 |
否 |
4003 |
Param error |
用户输入参数错误 |
忽略 |
4004 |
Account not found |
用户帐号不存在 |
忽略 |
4005 |
Invalid authentication credentials |
授权失败 |
忽略 |
4006 |
API stopped |
您的当前API已停用 |
忽略 |
4007 |
Account stopped |
您的账户已停用 |
忽略 |
4008 |
API rate limit exceeded |
并发已达上限 |
忽略 |
4009 |
API maintenance |
API维护中 |
忽略 |
4010 |
API not found with these values |
API不存在 |
忽略 |
4012 |
Please add api first |
请先添加api |
忽略 |
4013 |
Number of calls exceeded |
调用次数超限 |
忽略 |
4014 |
Missing url param |
参数缺失 |
忽略 |
4015 |
Wrong pageToken |
参数pageToken有误 |
忽略 |
4016 |
Insufficient balance |
余额不足 |
忽略 |
4017 |
timeout error |
请求超时 |
否 |
5000 |
unknown error |
未知错误 |
否 |