怎么写开发信？
虽然说开发信写作是门艺术，但我们也可以用科学的方法来最大限度提高邮件的回复率。对于外贸业务员来说，开发客户是一项首要工作。而想要开发一个新客户，避免不了的就是写开发信。但是我们常常会发现，开发信写了一大堆，也发出去了无数，却收效甚微，我们给客户发的邮件仿佛石沉大海，没有回响。开发信应该怎么写才能够引起客户的注意呢？下面我给大家总结了几个技巧:
1.标题决定打开与否
当我们收到一封邮件的时候，我们首先看到的就是它的标题。一个标题的好坏决定了我们是否打开这封邮件。可以见得标题的重要性。只有客户选择打开你的邮件，才会有后续的进程。倘若他连打开邮件都不愿，那你后续工作也就无法进行了。因此，把标题写的新颖有亮点是首先需要做的。一个好的标题要简洁却又突出重点，这样才能吸引客户的注意。
2.内容要简洁明了
客户的时间是很赶的，所以他们在处理邮件的时候都是以很快的速度进行的。因此，这种时候那些长篇累赘，不能突出重点的邮件就会被客户厌烦，客户没有意愿继续读下去，然后就会被客户删除进垃圾箱。写开发信的时候，在基本的礼貌问候后，就应该开始你所要表达的主要内容。写开发信一定要简洁，把重点突显出现，让客户一眼就能获取到他所想要了解的信息，要抓住客户所关心的重点。此外，内容的专业性一定要强，这样才能取得客户的信任，让客户放心。写完后要加以检查，要是出现一些专业性上的错误，就会令客户对你们产生质疑，从而不会选择和你们合作。这也是一个吸引客户的很重要的点。
3.尽量少添加附件
刚开始给客户发送邮件的时候，最好不要添加附件。因为如果你添加了附件的话，很多国外服务器会将你的邮件拦截。这样，你的工作就付诸东流了。因此，要尽量少在邮件中添加附件。等后期跟客户联系上后，可以再适当添加。
下面给大家分享写开发信的几个技巧：
1. 最简洁开发信模板
here, exporting with good quality and low price in US.
Call me, let's talk details.
Rgds,
2. 简洁开发信模板
We, Co. Ltd, is professional in precision machining for nearlly 10 years, covering high precision machining parts, casting parts, metal parts, etc.
Hope to establish business relationship with you!Should you wanna know more about our company, pls visit www.xxx.com.
Any comments, that'll be appreciated!
Thanks.
3. 介绍强项
Hi Sir,
Glad to hear that you're on the market fortire valves.
We specialize in this field for several years, with the strength of, with good quality and pretty competitive price.Should you have any questions, pls do not hesitate to contact me.
FREE SAMPLES will be sent for your evaluation!
Tks & br,
4. 介绍以往大客户
Hi Kelvin,
Glad to hear that you're on the market for items.
This is from in China. We specialized in for 10 years, with the customers of Coca-Cola, Craft, Pepsi, etc., and hope to find a way to cooperate with you!
Please find the pictures with models and different packaging in attachment.
An American guy purchased this model in BIG quantity last year.
I would like to try now, if it's suitable for Europe.FREE SAMPLES can be sent on request.
Call me, let's talk more!
Thanks and best regards,
5. 没反应，持续骚扰模板
Dear ,
Sorry to trouble you again!
Please find my mail below.
Could you please kindly check by return today? Because we'll be on holiday from May.1st to 3rd.
Thank you in advance!
Best regards,
6. 再联系，介绍其他热销产品模板
Hi,
Me again.
Did you already receive my mail dated on ?
Now, I'd like to recommend a HOT-SELLING ITEM to you! Another US customer in Chicago gave me a big order in this model. Would you like to have a try in you state?
Please find the photos with manuel in attachment.
FREE samples already prepared, and will be sent to you asap.
Hope we can deal!
Kind regards,
好啦~我们今天的分享就到这了，关注我后续了解更多的外贸知识哦~