IIS 7 URL Rewriter Released - SEO Tips and Techniques

 http://davidhayden.com/blog/dave/archive/2010/03/18/IISUrlRewriterSearchEngineOptimization.aspx

Microsoft officially released the IIS 7 URL Rewriter Module for using SEO friendly URL's in your websites. This is something that has been in beta for awhile, but now you can download the RTM via the Web Platform Installer on Windows 7 or Windows 2008 Server.

If you are maintaining a legacy ASP.NET Web Forms application, the IIS 7 URL Rewriter may be just the thing for creating more search engine friendly URL's and having them mapped to the older, less search engine friendly query parameter syntax used by your legacy web application. This is certainly a good transition solution if you eventually want the legacy web application to use the new URL Routing Module that shipped as a part of ASP.NET 3.5 SP1 and ASP.NET MVC Web Applications have enjoyed for the past year.

The idea is that the new RESTful routing syntax will help with search engine optimization as well as help your customers remember the URL's of their favorite pages on your website. After you install and make more search engine friendly URL's for your ASP.NET website with the URL Rewriter Module you can point the newIIS SEO Toolkit at your website and analyze it for other seo problems.

Again, both the URL Rewriter Module and IIS SEO Toolkit are installed via the Web Platform Installer, so install it now :)

You can learn more about the IIS 7 URL Rewriter Module here.

 

David Hayden

Filed: Search Engine Optimization Tools

 

Search Engine Optimization Tutorials

• IIS Search Engine Optimization Toolkit and Violations
• Search Engine Optimization Toolkit for IIS 7 - Google Bing Yahoo
• SEO in ASP.NET 4 Websites - Page.MetaKeywords and Page.MetaDescription
• Search Engine Optimization of ASP.NET 4 Websites Using Response.RedirectPermanent
• ASP.NET 4 Web Forms Routing

 

posted on Thursday, March 18, 2010 11:48 PM