Spokesmen, How to make the Cosmetic legend(9)

A fault comes forth from the nature of industry ladder

SK-II's failure

We have been explained how SK-II as an example to show how it succeeded in establishing brand personality. Whether the personification of brands is marked lead to a success?
Industry ladder is a progressive relationship, between the layers there is not a break. Companies which want to get a successful start have to operate step by step, and SK-II is a violation of this rule.

After the incident, SK-II sales have been seriously affected. This incident shows that even there is a good brand resonance strategy, if do not care the nature of security, also doomed to failure.

 

Retell MISSHA

 

Younger market winner

 

Different with Shiseido, MISSHA determines strategy access the younger consumers in the market. Why choose the young market. ---To a young market is the rapid growth market, and followed here are a few competitors.

Select appropriate marketing strategies

About MISSHA, how to grasp the nature of each layer of the industry ladder, to make company to set foot on the road to success?

Safety
First, the products of MISSHA are natural materials and non-harmful ingredients. Terms of product composition, manufacturing process, and the volume label system are all up to the safety requirements.

Function
Strategy of product function is the product research.
MISSHA also has its own research forces, in the Middle Korean set up a research institute and production. The kinds of products have now over 850.
Companies founder Xu Yong-T have greatest impact in product research, Mr. Xu Yong-T has majored in chemistry in the United States and worked in the international cosmetics company. He understands the materials and products manufacturing process, cognizes profoundly to the aesthetics and skin structure.

 

Brand Resonance
MISSHA have appointed Won Bin, Jang Dong Gun , BoA and other pop stars as spokesmen. In the eyes of young people MISSHA established a young, trendy brand personality.

 

Matching: Shop designing with a great-hearted combination of red and white, innovative and unique packaging provide youthful-spirit create a feeling of the tide.

No matter which the nature of industry, MISSHA have set excellent strategy.

 

Evolving nature of the industry shows the evolution of the market demand: when the consumer emphasis effectiveness of the products, beauty products’ advertisements are mostly focus on the effectiveness of products. In the past, a spokesman is only a tool of product function demonstration.

BUT now, safety and effectiveness has become indispensable elements. The demands of the consumers rose to the pursuit of psychological requirements. Brand resonance emerged.

The End

北京德胜门中医院精神科http://www.bjdsmyysjk120.com/

北京德胜门中医院精神科http://www.bjdsmyy120.com/

北京德胜门中医院http://www.bjdsmyysjk120.com/

北京德胜门中医院http://www.bjdsmyy120.com/

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