W6l3-l4商业基础-产业链等

1.你认为微笑曲线还有现实意义吗？为什么？互联网环境下会产生哪些改变？

      我认为微笑曲线依然有现实意义

      理由：尽管互联网日益发展人们的消费意识更加个性化，但制造业相比研发和销售环节依然是利润最低的，所以我认为微笑曲线仍然存在现实意义。

      变化：互联网打破了传统制造商业模式的桎梏，使制造企业从更加细分的个性化市场中发现、创造并获得价值，所以互联网会使研发.制造.营销三之间的差距逐步缩小。

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2.阅读一篇以上Industrial Chain相关英文文章，要求用英文摘录文章主旨，并列出关键单词等，还须附上文章链接

web site:

https://en.m.wikipedia.org/wiki/Value_chain

headline：Value chain

mian：A value chain is a set of activities that a firm operating in a specific industry performs in order to deliver a valuable product or service for the market.

core topic:

How value chain activities are carried out determines costs and affects profits.

key words:

subsystems

manufacturing

paradigm

Infrastructure

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1.厂家直销或减少中间商的做法在互联网上非常流行，与此同时，你认为会带来哪些新问题？该如何解决。

新问题：造成大量的中间商失业和产业工人的低收入，这些人的廉价商品消费需求又反向加剧了电商的竞价。

解决方案：提高产品的附加值，延长延长产业链，创造更多的就业岗位。

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2.通过网上资料介绍红领集团或必要商城在供应链管理上的创新有哪些？

红领集团在供应链管理上的创新：

①没有库存

②个性化定制的客户，其粘性极高

③让用户成为设计师

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3.阅读一篇以上supply chain 相关英文文章，要求用英文摘录文章主旨，并列出关键单词，附上文章链接。

web site:

https://scm.ncsu.edu/scm-articles/article/what-is-supply-chain-management

headline:What is Supply Chain Management (SCM)?

core idea:

①practically every product that reaches an end user represents the cumulative effort of multiple organizations.

②supply chains have existed for a long time, most organizations have only paid attention to what was happening within their “four walls.”

mian: Supply chain activities cover everything from product development, sourcing, production, and logistics, as well as the information systems needed to coordinate these activities.

key words:

logistic

cumulative

collective

ultimate

storage

procurement