商务英语 Level 5 Unit 2 Part 3 Vocabulary【How to Research】

Vocabulary【How to Research】

Hey, Phil. I'm Julia, from sales.
Do you mind if I join you?
Hey Julia. Of course not.
What's up?
I'm wondering if you can teach me something about data collection in market research.
As you know, market research is important for increasing sales.
And I work for the sales team.
So I'm very interested in how research data is collected.

No problem.
Well, normally we start with secondary research.
That means research with data that has already been published.
We search for resources online and sometimes we buy studies from consulting firms.
Then we'll compare it to previous research reports our company has done.

How about customer interviews or questionnaires?
That's primary research.
It's usually conducted when our team wants to gather first-hand information about a specific issue or problem.
So it's new information that your team gathers for the company, right?
Yes.

We usually do primary research on how customers are responding to our new product or service.
If we need to get quantitative data, we can do online questionnaires.
We also ask our data engineers to help us monitor and collect specific information from our website.
This helps us examine and analyze customer behavior.

If we want qualitative data, we can interview customers.
It's also important to actually talk to customers to get further insights into their behaviors.
I got it, so you conduct market research by doing both primary and secondary research.
Well, not always.
For example, our latest report was a market overview,
so we collected more relevant information through secondary research.

But wouldn't it have been good to get our customer's perspective anyway?
In an ideal world, sure.
But primary research can cost a lot of time and money.
Conducting primary research for every problem wouldn't be practical.
Because secondary research uses data that already exists, it's easy to buy and can be collected quickly.

And, like I said, secondary research also includes previous research from within the company.
So the findings can still be company-specific.
Ah, I see.
Thanks for the primer. You've really clarified things for me.
Sure. Feel free to ask if you have any questions.
I will! Thanks.

primer: 启蒙

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Question

1. What does she want him to teach her about?
   > how to collect data