【链接】AppStore审核指南：https://developer.apple.com/app-store/review/guidelines/cn/?from=timeline&isappinstalled=0
苹果市场APP分发是所有APP躲不开的渠道，很多朋友在上线审核中时常被拒。特别是2017年11月开始，各种被拒大爆发，很多APP之前一直版本顺利更新，最近也被提出来，下面汇总一些APP被拒的原因及解决办法。
简单规则：1、苹果的审核分为机申；2、人工审核；机器审核一般保证产品不违规，太过于、纯H5页面，苹果在审核中不走业务流程，业务简单的影响不大。一般主用户数据安全、官方要求的政策文件被拒可能性最大。
苹果官方最新审核规则：https://developer.apple.com/app-store/review/guidelines/cn/?from=timeline&isappinstalled=0
17年11月份被拒原因汇总：
1、金融借贷类被拒5.2.1
苹果官方被拒原因：
Guideline 5.2.1 - Legal - Intellectual Property
We found that your app facilitates loan applications, but the seller and company names associated with your app do not reflect the financial institution in the app or its metadata, as required by Guideline 5.2.1 of the App Store Review Guidelines.Next StepsTo help us proceed with the review of your app, please provide the following information. The more information you can provide upfront, the sooner we can complete your review.1. Both a copy and the direct link to the government website of your Business License that verifies the authorization from the Internet Loan Information Agency (营业执照，营业范围证明其是网络借贷信息中介结构).2. A copy of your Finance Permit issued from the local finance governing authority (金融许可证).3. A copy of the Value Added Telecom Business Operation Permit issued by the local Ministry of Information Industry and Technology (从当地工信部获得的增值电信业务经营许可证).4.Your app’s and service’s Terms & Conditions.5. In the case of dispute, what resolution mechanism does your app and service offer?6. What is your responsibility in such case? Is such responsibility stated clearly in the Terms & Conditions?7. How will the involved parties trace one another?Additionally, please ensure your app’s Support and Privacy URLs in the metadata direct users to the webpages with appropriate information.Once you reply to this message in Resolution Center with the requested information, we can proceed with your review
总结：所有贷款类APP，审核必须提供资质：1、营业执照必须有放贷；2、金融许可证；3、增值电信营业许可证；
审核回顾：借贷类APP9月份网络科技公司在上架、更新发现大量被拒，需要提供资质，提供银行存管与信托等资料。10月份网络科技公司彻底不能审核。9、10月份金融服务公司借贷类APP可以通过审核。11月演变到需要小额贷款公司能通过审核，12月份彻底严格，需要提供上面的三个证明材料，干死了99%的APP。目前只有银行账户、小贷账户上架都需要金融许可证，增值电信营业许可证。
解决办法：1、提供有上述资质的账户，【公司都很少有】；2、发版审核时后台控制隐藏所有贷款有关的界面；比如“贷款、借钱、还款、借款”等字眼不能出现，否则机申都过不了（适合贷款页面少的产品）；3、套壳。后台控制在审核的时展示你上架的壳，审核完成后台展示你的APP。（APP直接要求用户登录才能查看APP的内容，给到苹果的测试账户展示壳，其他的用户登录正常展示，这个机制需要开发在前端做判断，判断登录账户。安全过申性高。）
2、资讯类APP被拒：
1. 2 Safety: User Generated Content
Guideline 1.2 - Safety - User Generated Content
Your app enables the display of user-generated content but does not have the proper precautions in place.
Next Steps
To resolve this issue, please revise your app to implement all of the following precautions:
- Require that users agree to terms (EULA) and these terms must make it clear that there is no tolerance for objectionable content or abusive users
- A method for filtering objectionable content
- A mechanism for users to flag objectionable content
- A mechanism for users to block abusive users
- The developer must act on objectionable content reports within 24 hours by removing the content and ejecting the user who provided the offending content
We noticed that your app requests the user’s consent to access the camera and albums but does not clarify the use of this feature in the permission modal alert.
总结：资讯类APP需要以下三个机制1、收集用户手机需要用户同意；2、有审核机制与内容不符处理机制；3、用户反馈机制；
解决办法：资讯类APP用户可以自己发布生成内容，苹果要求必须有下面功能：1、开发用户屏蔽功能，用户选择屏蔽内容；2、开发举报功能，用户可以举报不适内容；3、收集用户信息，注册页面必须有用户同意条款；
3、需要定位类APP，被拒5.1.1
Guideline 5.1.1 - Legal - Privacy - Data Collection and Storage
We noticed that your app requests the user’s consent to access the location but does not clarify the use of this feature in the permission modal alert.
Please see attached screenshots for details.
Next Steps
To resolve this issue, please revise the permission modal alert to specify why the app is requesting access to the location.
Resources
To learn more about requesting the user’s permission to access app features, visit the iOS Human Interface Guidelines. You may also want to review the Technical Q&A QA1937: Resolving the Privacy-Sensitive Data App Rejection page for details on how to provide a usage description for permission request alerts.
总结：获取用户位置，没有明确告知，获取用户位置的目的。
解决办法：在调取位置时，前端弹窗明确展示告知用户，用户是否允许获取定位。
苹果审核被拒原因各种各样，后面会持续收集被拒原因及解决版本，持续更新中….