抖音与电商平台Shopify达成合作,视频用户可边看视频边购物

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今天翻译的文章如下:

TikTok, Shopify ink deal to let video users shop

抖音与电商平台Shopify达成合作,视频用户可边看视频边购物

By Sun Chi | chinadaily.com.cn | Updated: 2020-10-28 10:4

抖音与电商平台Shopify达成合作,视频用户可边看视频边购物_第1张图片

The TikTok logo is pictured outside the company's US head office in Culver City, California, on Sept 15, 2020. [Photo/Agencies]抖音LOGO在公司的美国总部加利福尼亚州拍摄

TikTok users will be able to shop as they scroll through its short-form videos via a new deal with e-commerce platform Shopify, Financial Times reported Tuesday.

金融时报周二报道,通过与电商购物平台Shopify达成合作后,抖音用户将能一边浏览短视频平台,一边购物。

The alliance will be rolled out in the US from this week, before expanding to Europe and Southeast Asia next year, according to the newspaper.

根据媒体报道,战略合作将这周开始在美国推出,并将于明年扩展到欧洲、东南亚。

Blake Chandlee, TikTok's vice-president for global business solutions, said the partnership with Shopify would help merchants "reach new audiences and drive sales on TikTok".

抖音全球商业解决方案副总裁布莱克·钱德利表示,与Shopify公司达成的合作伙伴关系将帮助商家在抖音上触达更多的新观众,并促进销售业绩增长。

Satish Kanwar, who leads Shopify's Channels division, said TikTok had quickly become popular among retailers with a large "influencer" audience. "We believe video is the default form of communication online today," he said. "We are very eager to see how video and commerce can expand."

Satish Kanwar,负责Shopify公司的渠道销售。他表示,抖音公司有大量的具有影响力的用户,迅速在零售商中变得受欢迎起来。“我们相信,视频已经成为当下线上交流的默认形式,我们渴望见证视频与商业的融合发展。”

According to Financial Times, Shopify has been one of the biggest beneficiaries of this year's boom in e-commerce, with its shares almost tripling in value since mid-March, giving it a market capitalization of more than $125 billion.

根据金融时报报道,电商Shopify成为今年电商繁荣发展的最大受益者之一,股票价值从三月中旬开始增长三倍,市场资本估值超过1250亿美元。

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