德国精酿啤酒--小鸟从小作坊到前十名的历程

Weisse Elster – Leipzig 小鸟精酿莱比锡

Craftbeer for everyone.属于每个人的精酿啤酒

This is the new beer from Eastern Germany: young, creative, committed to hand craftsmanship and rooted in the region.

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这是一个年轻、创新新品牌,源于东德,忠于手工酿造技术。

Our beersare especially tasteful through the intensive use of aroma hops, the long duration of maturing and the non-filtration.

浓烈的啤酒花香气,成熟时间长,无化学过滤

It is our goal to reinvent traditional beer styles by combining the best ingredients from all over the world with brewing techniques developed by former generations of German brewers.

我们将世界上最好的原料与传统德国啤酒酿造技术结合在一起,重新定义德国传统啤酒。

Weisse Elster isn´t anything but a success story: starting in 2014 with just 500 liters ofbeer sold in one small spätshop, in only 2 years we were able to become one ofGermanys leading craft beerbreweries with over 300 selling points in EasternGermany.

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WeisseElster是成功创业的典型:2014年,全年仅酿造了500升啤酒,全部卖给了一家小餐馆。仅仅2年的时间,WeisseElster成为了德国精酿啤酒十大品牌之一,在东德有超过300个销售点。

Jann von der Brelie -Chiefbrewer and CTO

Jann von der Brelie首席啤酒酿造师、首席技术官

In 2013 after studying theology I became interested in craftbeer and started home brewing in our 9 square feet kitchen, just 15 liters at atime.After I pulled my thirdbrew of boiling India Pale Ale all over me and the kitchen floor, because ofthe extremely small space I decided to take brewing out of my small kitchen anddirectly into a brewery. We called a small local craft brewery and got lucky tomeet one of East Germany´s best brewers. So I started learning to brew fromscratch - and that really means scratch. 500 liter per round heated with woodand coal in a small self constructed oven, filling the beer by hand in 0.33lbottles in an 11hours routine.

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2013年,我在德国洪堡大学读书。那时我就对精酿啤酒很感兴趣,然后在9平方英尺的厨房里,开始了啤酒酿造,那时一次仅酿出15升啤酒。在第三批啤酒出炉时,滚烫的Pale Ale溅了我一身,厨房的地板上也全是。厨房实在太小了,我决定搬出厨房,寻找一个酿酒厂。当时就联系了本地一家小型的精酿啤酒厂家,幸运的是,他们正是东德最好的酒厂。在那儿,我开始白手起家,开始酿造啤酒。真的是白手起家!每天工作11个小时,自建的炉子,自己添材加煤,还要手工灌入330毫升的酒瓶里,每批次500升啤酒。

Shortlylater we realized that beer is not only a question of brewing but more so oflogistics, without a car or a warehouse we ended up storing beer all over ourapartment and delivering it by bike.

然后我们又意识到,啤酒不仅仅是酿造的问题,还有物流。当时没有自己的车和仓库,酒都存在自己的公寓里,然后骑着自行车去送货

A yearlater after months of sold out beers we were able to sign a contract with EastGermany´s largest beer distributer and moved on to a new brewery. Now brewingover 10.000liters per workday.

大约一年之后,我们跟东德最大的啤酒分销商签了合约,然后搬进了新的啤酒厂。现在每个工作日大约酿造1万升啤酒

My goal asa brewer is to develop beers with a very high drinkability that craft beer fanand newbies can enjoy alike.

作为一个酿酒人,我的目标是让钟爱精酿啤酒的和新认识精酿啤酒的大家,都能享受到高品质啤酒。

下一步,是如何把德国精酿啤酒和中国的饺子结合起来。

版权为Frank Enterprise GmbH 所有。

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