2019全球酒店管理专业硕士项目巡礼 - 瑞士篇

瑞士是所有酒店管理专业学生选择留学的热门地,在此特将常见学校汇总整理,为方便更多有意在本专业深造的学生。

另有英国篇,法国篇,荷兰篇,澳大利亚篇,新西兰篇,美国篇,加拿大篇,阿联酋篇,中国香港篇,新加坡篇和马来西亚篇等地共约50所学校截止2019年4月开设项目的统计和每所学校分析推荐(与本文完全一致内容),和所有学校和项目的申请相关信息统计,基本涵盖中国学生出国读本专业的绝大部分学校,需要的同学可以找我。

全部资料为个人研究总结,不代表任何机构和学校,尽量做到客观公正,如有偏颇,欢迎沟通探讨,共同为本专业学子提供真正能帮到他们的东西。

洛桑酒店管理学院

MBA in Hospitality

课程设置

Introduction to the MBA Program

Hospitality Management in the 21st Century

IT Fundamentals

Academic Integrity

High Performance Distribution Strategy for Hotels

Revenue Management for Market Leaders

Successful Hotel E-marketing and Social Media Strategies

Hotel Financial Statements Analysis

Hotel Budgeting and Forecasting

Advanced Corporate Finance for the Hospitality industry

Hotel Asset Management

Valuation of Hotel Investments

Feasibility Analysis, Development and Negotiations

Managing Underperforming Properties

Trends, Innovations and New Business Models

Hospitality Economics

Personal Leadership Development (on-site module)

Maximizing Individual and Collective Performance

Leading in a Multicultural Environment

Driving hotel performance

Business Research Methods

Project Management / Consultancy

Leading in a Multicultural Environment

Capstone Thesis

申请材料

A resume or CV

Copy of your passport/s

Copy of transcripts & diploma

Proof of English level (for non-native English speakers)

A letter of recommendation from an academic or professional reference

Motivation letter

项目分析:

从项目和课程设置上来看是为酒店业从业者(高管更佳)设置,不建议应届生申请,属于MBA性质项目,更偏重于酒店相关的运营和管理。课程可以为学习者带来业界最前沿的讯息人脉和最强大的校友网络;

特色为远程学习,80%在线,20%实地,也不太符合中国学生希望全职学习的需求;

可以非常自由的安排学习,每年两次入学时间,最长36个月内完成学习,非常适合时间有特殊需求的学生。

申请分析:

托福雅思维持顶尖学校的基本要求;

不需要GMAT或者GRE对很多学生是福音;

需要展示领导潜力,最少3年工作经验基本与应届生无缘,也不建议经验太少的学生去学习,就算去了同学都是中年酒店高管可交流的也不多,学习效果不一定最佳;

2018级录取平均年龄39岁,平均工作经验16年。

格里昂酒店管理学院

Master’s in International Hospitality Business

课程设置

Semester 1

• Hospitality Immersion Program (Optional)

• Managing Hospitality and Luxury Operations

• International Hospitality and Service Marketing

• Managerial Accounting and Financial Analysis

• Revenue Management and Digital Distribution Strategy

• Leadership and Intercultural Management

• Business field trip to a European City

Semester 2

• Hospitality Business Strategies and Innovation

• International Talent Management

• Hospitality Corporate Finance

• Business Research Methods

• Project Management Methods

• Advanced Revenue and Demand Management

• Digital Transformation and Data Analytics

Semester 3

• 6-month Internship

• Capstone Project

申请材料

To submit a standard application, or apply by email, download the application form and templates here. Please add a copy of your passport, copy of your academic transcript, proof of English proficiency and your CV (resume).

项目分析:

对于有瑞士情怀的酒店管理申请者,格里昂是比较理想的洛桑替代品,当然在洛桑变为远程为主后,格里昂也走出了自己的特色之路;

纯论在中国的校友网络和人脉,格里昂是比洛桑要强的,从人数和分布来说都是;

项目设置比较综合;

本项目对于之前没有酒店相关工作经验的学生非常友好,不但可选项目开始前一个月的酒店体验课程,也有半年的实习项目;

可以选择在瑞士两个和伦敦一个校区之中学习,也可以混合,对于希望体验不同文化的学生是一大优势;

虽然有MBA/MS双学位选项,但是两者申请要求不太一样,双学位更针对工作认识,要求三年工作经验,单纯申请MS的可把他们视为两个项目。

学校有四个类似的MS项目,录取要求和标准一样,只是不同方向,有奢侈品方向。

申请分析:

不需要GMAT和GRE;

对工作经验要求不像洛桑那么高,欢迎任何背景的学生;

托福要求相对较低,对于一般大学生来说不难达到;

申请双学位的需要三年工作经验,三篇申请文章和更高的语言要求,应届生可以只申请MS即可。

理诺士酒店管理学院

Postgraduate Diploma Programs in Hospitality

课程设置:

Semester1

Food & Beverage practical: Service + Kitchen operation

Rooms Division practical

F&B Operation Management

F&B Operation Management

Room Division Operation Management + Property Management Systems

Design and Facilities Management

Global People Management in a Hotel Context

Service Marketing in a Digital Age

Semester2

Entrepreneurship and Business Modelling for Hotels

Strategic Hotel Management in a Global Environment

Event Design and Management

Sustainability in Business Development

Revenue and Asset Management for Hotels

Applied Project (Capstone)

6 months internship

申请材料:

> CV/resume 

> Motivation letter

> Reference letter (for master’s degree applicants)

> Passport(s) copy

a copy of your secondary education diploma or undergraduate degree and transcripts with courses completed and grades received.

项目分析:

理诺士的硕士设置就是针对本科非本专业的学生,希望转行进入本行业的,基本在9个月的学习中浓缩了酒管专业本科四年的经典课程;

项目为9个月学习和6个月实习,相对来说更不偏学术;

可以选择在瑞士、西班牙和中国学习;

项目在国内校友也相对很多,可以为就业提供一定的帮助;

申请分析:

硕士项目不需要工作经验和GMAT/GRE,也不要求本科有相关专业学习经历;

托福雅思要求都比较亲民,适合想进入酒店业工作的非本专业学生学习。

凯撒里兹酒店管理学院

MA in Entrepreneurship for the Global Hospitality and Tourism Industry

课程设置:

Term 1 (11 weeks)

· Business Research Methods

· Hospitality Industry Operations & Trends

· Corporate Finance & Financial Decision Making

· Creativity and Innovation for Competitive Advantage

· Corporate Entrepreneurship for Hospitality and Tourism

· Language 1: French / German

Term 2 (11 weeks)

· Advanced Marketing Strategy in Hospitality and Tourism

· Risk, Crisis and Recovery in the Global Hospitality and Tourism Industry

· Digital Marketing and e-Commerce in Hospitality

· Leading Success Through Human Capital

· Business Sustainability in Hospitality and Tourism

· Language 2: French / German

Internship (4-6 months)

· Practical Experience

Independent Study: Consultancy Project

· Formulation of Business plan/dissertation

申请材料:

· High-school/university certificates/transcripts

· Proof of English proficiency (TOEFL or IELTS or OOPT or equivalent)

· Completed Statement of Health document

· Copy of passport

· Four passport-size photographs (3x4 cm – required upon arrival in Switzerland)

· Curriculum vitae (résumé)

· Motivation letter

· Work reference letters (if available)

项目分析:

SEG几所学校都大同小异,只是专业侧重点稍有不同。凯撒里兹的项目和名字描述的一样,偏重创业相关的知识技能培养。课程只上半年,实习半年。

学生毕业后将同时获得英国德比大学的学位,两校有相关的合作。

总的来说项目含金量一般,在达不到前三家要求的情况下可以在SEG里面选择适合自己方向的学校。

申请分析:

录取相对要求较低,对工作经验和GMAT等均无要求;

对于一般大学生唯一需要面对的是托福的分数,经过系统的学习80分不难达到。

纳沙泰尔酒店管理学院

Master of International Business in Hotel & Design Management

课程设置:

Year 1

Hotel Operations and Design

Semester 1

Semester 1 (5 months)

Food & Beverage Management

Visual Technology

Rooms Division Housekeeping Management

Human Resources Management

Food & Beverage Service Theory & Menu Planning

Food & Beverage Service Practice & Supervision

Managerial Accounting

FO/RD Management & Concierge Services

Hotel Information Systems

Marketing Management for the Service Industry

AutoCAD

Interior Design

Career Development

Year 2

Luxury Business and Design Project

Semester 2

Semester 2 (5 months)

Project Management

Virtual Design Construction

E-Marketing & customer Relationship Management

Strategic Interior Design Management

Global Trend Forecasting in Interior Design

Facility Development & Design

New Venture Design Project

International Luxury Business Management

Applied Corporate Finance for Hotel Managers

Executive Professional Development

Internship – Career Development

申请材料:

· High-school/university certificates/transcripts

· Proof of English proficiency (TOEFL or IELTS or OOPT or equivalent)

· Completed Statement of Health document

· Copy of passport

· Four passport-size photographs (3x4 cm – required upon arrival in Switzerland)

· Curriculum vitae (résumé)

· Motivation letter

· Work reference letters (if available)

项目分析:

在普通酒店管理硕士项目的基础上增加了一些酒店设计方面的课程,以此为方向和特色,对于有本方面深造需求的学生比较适合;

价格逐年升高,性价比较低。

申请分析:

硕士学项目要求本科学位或三年工作经验;

语言方面要求很低,托福65对一般学生都不难达到。

蒙特勒酒店管理学院

Master of International Business in Hospitality Management (with Specialization)

课程设置:

Term 1 (11 weeks)

· Managerial Accounting

· Yield and Revenue Management

· Tourism and Resort Management

· International Strategic Human Resource Management

· Business and Leadership Skills

· Marketing Management

· French, German, Spanish or Mandarin (optional)

Term 2 (11 weeks)

· Business Economics

· Innovation, Creativity and Change

· Integrated Hotel Management Project

· French, German, Spanish or Mandarin (optional)

Specializations

· Finance Specialization (endorsed by Banque Privée Edmond de Rothschild)

· Human Resource Specialization (endorsed by Four Seasons Hotels and Resorts)

· Luxury Marketing and Business Management Specialization (endorsed by Montreux Jazz Festival and Hublot)

Internship (4-6 months)

· Practical Experience

申请材料:

· High-school/university certificates/transcripts

· Proof of English proficiency (TOEFL or IELTS or OOPT or equivalent)

· Completed Statement of Health document

· Copy of passport

· Four passport-size photographs (3x4 cm – required upon arrival in Switzerland)

· Curriculum vitae (résumé)

· Motivation letter

· Work reference letters (if available)

项目分析:

从去年的两年项目压缩为一年,去掉了酒店相关入门学科的学习,当然成本也大幅降低。原先两年八万多瑞郎的学费确实很难吸引到学生,有那个预算全世界学校随便挑。

一年的话也没有技术性压缩,简单粗暴的把第一年全砍了,建议本专业或者在酒店实习过的再考虑。

申请分析:

需要本专业本科学位或6个月工作经验;

语言方面要求很多,一般学生经过学习均可达到。

瑞士酒店管理大学

Master of International Business in Hotel Management awarded by Swiss Hotel Management School.

Master of Arts in International Hotel Business Management awarded by University of Derby, U.K.

课程设置

· Food & Beverage Management

· Wine & Beverage Management

· Events & Banqueting Management

· Front Office & Rooms Division Operations Management

· Marketing Management

· Strategic Revenue and Financial Management

· Developing Business Leadership Skills

· Current Trends in Hospitality

· Applied Business Management Project (Capstone Module)

· Foreign Languages (Optional)

· Internship(4-6 months)

Master of International Business in Hotel, Resort and Wellness Management

· Resort Management

· Swiss Hospitality Excellence

· Strategies for Leadership

· Managing Cultural Diversity

· Consumer Intelligence & Value Creation

· Hospitality Sales & Marketing

· Sustainability Business Models

· Global Hospitality Trends

· Financial Decision Making

· Resort, Restaurant and Spa Operations (Labs)

· Business Design for Hotels, Resorts and Wellness

· Language (level elective)

· Internship(4-6 months)

Master of Science in International Hospitality Management

Semester 1

Operational Leadership

Operations Management

Project Management

Developing Skills for Business Leadership

Contemporary Trends

Sustainable Management Systems

Managing Social Media

Strategic Revenue Management

Business Strategy

Strategic Directions

Strategic Design of the Service Experience

Managerial Decision-Making

Advanced Methods of Enquiry for Business

Managing Risk and Uncertainty

Independent Study

On or off campus - (6 months)

Independent study forms the entire Master’s stage of the programme and as an option students can choose to undertake an integrated business project or the module ‘Independent Scholarship’ on or off campus.

Integrated Business Project

Independent Scholarship

申请材料:

High-school/university certificates/transcripts

Proof of English proficiency (TOEFL or IELTS or OOPT or equivalent)

Completed Statement of Health document

Copy of passport

Four passport-size photographs (3x4 cm – required upon arrival in Switzerland)

Curriculum vitae (résumé)

Motivation letter

Work reference letters (if available)

项目分析:

SHMS学校很大所以项目设置较为丰富有三个项目,第一个类似本科课程的浓缩,第二个原本两年压缩为一年,偏向度假村一些,第三个难度最大是硕士层级的课程。

申请分析:

三个项目的申请区别在于对语言和工作经验的要求:第一个最适合应届生,只要语言达标就难度不大,第二三个都要求最好有工作经验,第二个语言要求很低。

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