19.6-《超越感觉》-说服指南-开始与你的读者达成一致的立场

Beginning from a position of agreement with your readers is not an arbitrary requirement or a matter of courtesy or good form.
与你的读者开始达成一致的立场，不是一个武断的要求，也不是出于礼貌或良好的形式。

• It is a simple matter of psychology.
  这是一个简单的心理学问题。

• If you begin by saying-in effect, if not directly-"Look here, you are wrong, and I'm going to show you," you push your readers to defensive if not outright hostile reactions.
  如果你开始说-事实上，即使不是直接的-“看这里，你是错的，我会展示给你看。”你会让你的读者产生即使不是直接敌对也是防御性的反应。

• They are likely to read the rest of your paper thinking not of what you are saying but of ways to refute it, concerned with measuring only the weaknesses of your argument.
  他们在阅读你论文剩余部分时，可能不是在想你说了什么，而是在想反驳你的方法，只关心衡量你论点的弱点。

• And if they are unreasonable and unbalanced in their reading, the fault will be more yours than theirs.
  如果他们的阅读是不合理的、不平衡的，那么错误更多的是你而不是他们。

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It is always difficult to find any points of argeement with someone whose views you strongly disagree with
对于你完全不同于他的观点的人，要找到与他一直的观点总是困难的。