Market share analysis

 原文出处：http://www.olapreport.com/market.htm 只是为了补习英文而作的翻译。错误百出，万望海涵！

As predicted, the OLAP market growth slowed slightly in 2005
正如所预言的那样，2005年OLAP市场有微小的缓慢增长

You can contact Nigel Pendse, the author of this section, by e-mail on [email protected] if you have any comments or observations.
如果您有任何的注释或者观察资料，您可以通过e-mail [email protected] 联系本文的作者Nigel Pendse.
Last updated on March 6, 2006.
最后更新日期：March 6, 2006.

Contents
目录
        Introduction
        导言
        Which market share?
        哪一种市场份额？
        Background to the market analysis
        市场分析的背景
        Market size
        市场容量
        Total OLAP market shares
        全部OLAP市场份额
        Commentary 
        注释

Highlights
重要标示 
        As predicted, growth fell to about 14 percent in 2005
        正如预言，2005年的增长率降低至约14% 
        Microsoft’s growth slowed, but it still slightly increased its share
        微软公司增长缓慢，但是其份额仍有微小增长 
        Cartesis was the fastest growing vendor
        Cartesis 是增长最快的供应商 
        There was no further consolidation in 2005
        2005年没有更进一步的合并出现 
        Again, no change in the top six positions
        此外, 排名前6位的公司没有发生变化
 
Introduction
导言

        Our projection of 14 percent growth in 2005 turned out to be quite accurate: actual growth was about 13.7 percent. This was a drop of two percent on 2004’s growth. As in 2004, there was no measurable consolidation in the market, despite many claims of increasing consolidation.
        我们关于2005年的14%的增长被证明相当精确：实际增长为13.7%。比2004年的增长降低了2个百分点。在2004年，尽管有很多合并增长的声明，但市场上并没有可测量的合并。

        Despite the small drop in the growth rate, the OLAP market continued to grow faster than most other enterprise software sectors, though still at a lower rate than in the 1990s. However, despite the growth in OLAP sales and usage, it is becoming ever more difficult to estimate the exact size of the whole market and the individual market shares. The larger generalist vendors — Microsoft, Oracle, SAP, Business Objects — cannot even measure their OLAP business themselves, because their OLAP capabilities are often delivered as part of larger, bundled products and account for a minority of their revenues. For example, Microsoft Analysis Services and the OLAP capabilities of SAP BW are not sold separately, but are included as part of product suites. Other vendors, such as Hyperion, do track but no longer publish details of their individual product sales, which makes it harder to isolate their OLAP business. It is therefore necessary to estimate the extent to which customers deploy the OLAP products and this is necessarily approximate. Our aim is to provide a good indication of trends, but not to claim precision to the last decimal place.
        尽管在增长率方面的有微小的降低，尽管与1990年相比仍然处于一个较低的比率，但是OLAP市场比大多数其他企业软件有更快的持续增长。然而，尽管在OLAP销售和用途上有所增长，评估全部市场的精确容量和个体在整个市场中所占的份额却变得更为困难。甚至那些大的通用产品提供商 — 如Microsoft, Oracle, SAP, Business Objects — 也不能测算他们自己的OLAP业务。因为他们的OLAP功能通常是作为大产品的一部分或是捆绑产品并只占整个收入的一小部分。例如，Microsoft Analysis Services和SAP BW的OLAP功能是其产品套件的一部分，而不是单独出售的。其他提供商，诸如Hyperion，单独追踪测算了自己的个体产品销售但是并不发布详情。这些都导致分离考察他们的OLAP业务量变得更为困难。因此非常有必要评估客户配置OLAP产品的范围，并且不可避免它只是近似值。我们的目标是提供一个良好的趋势方面的指标，而不是宣称精确到小数位。

        This market is still much more open than most enterprise software markets. Microsoft has now clearly overtaken Hyperion Solutions to become by far the largest OLAP vendor, but neither could be called ‘dominant’. Although Microsoft’s lead is likely to increase further in 2006, it will still not have anything like the dominance it enjoys in some other markets. In fact, it may only have the same OLAP revenue market share in 2006 as Hyperion Solutions enjoyed immediately after its ill-fated merger in 1998. Microsoft still has no strong OLAP client tools, unlike the other OLAP server vendors, though the progress made by third-party client tool and application partners helps Microsoft’s market share. Office 2007 is not likely to have much direct impact in 2006, though the many beta testers of it may favor Analysis Services.
        这个市场仍然远比大多数企业软件市场开放。Microsoft已经明显地超越了Hyperion方案成为迄今为止最大的OLAP提供商，不过两者都不能称为是“占绝对统治地位”。尽管Microsoft的领导地位在2006年可能会进一步增长，也没有迹象表明它会拥有像它在其他市场上所引为骄傲的统治地位。事实上，它可能只是达到与Hyperion方案在其1998年的背运的合并之后所达到的相同的OLAP收入市场份额。不像其他的OLAP服务提供商，Microsoft没有强大的OLAP客户端工具，可是由其第三方客户端工具和应用程序伙伴帮助Microsoft提高了它的市场份额。尽管Office 2007的许多试用者可能喜欢Analysis Services，但在2006年似乎不会有太多的直接影响。

        Similarly, IBM, Oracle and SAP, which dominate in other markets, are all relatively weak in the OLAP market, and Oracle in particular has had several years of decline. Despite our expectations that Oracle might start to recover in 2005, it again failed to do so, and evidence from The OLAP Surveys suggests increasing disillusionment with its offerings. Many SAP sites feel obliged to install and use Business Information Warehouse (BW), though there are very few successful deployments and large volumes of shelfware. But, despite this, we estimate that SAP BW deployments grew slightly in 2005.
        同样，那些在其他市场上占据统治地位的厂商如IBM，Oracle和SAP，在OLAP市场都相当脆弱。特别是Oracle已经有几年的下降了。尽管我们预期Oracle在2005年可能开始恢复，但是它再次没能做到，来自OLAP调查的迹象越来越多地表明这种幻灭。很多SAP用户感到不得不安装和使用商业信息仓库，尽管只有很少的成功案例。但是，尽管是这样，我们估计在2005年SAP BW部署会有微小的增长。

 

（待续......）