eCommerce电子商务业务领域常见的一些术语

在做电子商务开发，实施或者服务时，总会遇到一些英文术语需要掌握，这里记录了一些常见的电子商务领域的术语进行学习和了解。
eCommerce - is basically a term used for the process of buying & selling of goods online.
电子商务 - 是指在线买卖产品过程的的一个术语。

Brick & Mortar - A term used to refer traditional businesses that have a physical presence. A store of groceries, a bank or any warehouse can be a brick & mortar store.
实体店 - 是指传统的实际存在的商店。像杂货商，银行网店以及仓库都是实体店的例子。

Brick & Click - Brick and Click store basically means running an online eCommerce store along with an offline one.
线下到线上 - 基本意思就是线下商店和线上商店一起运营。

B2B - Business-to-Business, a process of selling products or services to other businesses.
意思是企业对企业之间商业活动，是指一个企业向另外以及企业售卖产品或服务。

B2C - Business-to-Consumer, the process of selling products or services directly to the consumers. 
意思是企业对消费者，是指企业直接向消费者售卖产品或者服务。一般零售商主要就是B2C模式的。

m-Commerce - Mobile Commerce, a headway of eCommerce. In simple terms, enabling your customers to buy goods & services on their way, anytime, anywhere using mobile devices.
移动商务，电子商务的发展方向。 简而言之，使客户可以随时随地使用移动设备购买商品和服务。

Hyperlocal - In a hyperlocal marketplace, the merchant can restrict their service area to a particular geographical region. Since the hyperlocal ecosystem is based on the ‘near me’ concept, this makes the delivery of services/goods in a very short span of time.
超本地化 - 在超本地市场中，商人可以将其服务区域限制在特定的地理区域。由于超本地生态系统基于“靠近我”的概念，因此可以在很短的时间内交付服务/商品。

Omnichannel - It is a multi-channel approach for selling goods, servicing customer & marketing in a way that provides your customers with the best experience.
全渠道 - 它是一种销售商品，为客户和市场提供服务的多渠道方法，可为您的客户提供最佳体验。

API - An Application Program Interface allows the software to communicate and exchange data.
应用程序接口，允许程序见进行通讯和数据交换。

Bounce Rate - The bounce rate is the percentage of times a visitor leaves your website from the landing page without navigating to any other pages.
跳出率是访问者从登录页面离开您的网站而没有导航到任何其他页面的次数的百分比。

Average Order Value (AOV) - Average Order Value (AOV) is the total revenue of a business divided by the number of orders.
平均订单价值（AOV）是企业的总收入除以订单数量。

Sales Funnel - The sales funnel dipicts the journey of your customers from their visitor phase to becoming the customers. Multiple visitors will visit your website (enter the funnel) but a few will buy from your store (thus, make their way out from the bottom of the funnel).
销售渠道使客户从访问者阶段到成为客户的整个过程成为现实。 多个访问者将访问您的网站（进入渠道），但少数访问者将从您的商店购买商品（因此，从渠道底部出来）。

Smarketing (Sales + Marketing) - An amalgamation of the sales and marketing aspect of a business. The goal is to align your sales & marketing techniques together to hike up the revenues.
市场营销（销售+市场营销） - 企业销售和营销方面的合并。 目标是将销售和营销技术结合在一起，以增加收入。

Point Of Sales (POS) - It is a way out of managing your physical store with ease. POS system helps retailers to manage their products, inventories, customer details & order related information of their physical store.
销售点（POS）-这是轻松管理实体店的一种方法。 POS系统可帮助零售商管理其产品，库存，客户详细信息以及与实体商店相关的订单信息。

Cache - Websites temporarily store data to help websites load faster each time a user returns to the site. The data stored is termed as Cache.
缓存-网站临时存储数据，以帮助每次用户返回网站时网站加载速度更快。 存储的数据称为缓存。

Cookie - Cookies are basically the data used to store the browsing activity of the user. Cookies can be further used to auto-fill forms, passwords, account or other details.
Cookie-Cookie基本上是用于存储用户浏览活动的数据。 Cookies可以进一步用于自动填写表格，密码，帐户或其他详细信息。

Abandoned Cart - When a customer adds an item to the cart but leaves the site without completing the purchasing process.
废弃的购物车-当客户将商品添加到购物车但离开站点而未完成购买过程时。

Landing Page - A landing page also referred to as a destination page, is the web page your visitors will land on once clicking on your website’s search engine result link.
着陆页-着陆页，也称为目标网页，是访问者一旦单击您网站的搜索引擎结果链接后便会着陆的网页。

SEO - Search Engine Optimization is a plan of action to leverage the search engine to increase your website traffic.
搜索引擎优化是一项利用搜索引擎来增加您的网站访问量的行动计划。

SERP - Search Engine Result Pages, the term says it all. SERP is the list of web pages returned by a search engine in response to the keyword searched by the user.
搜索引擎结果页，该术语说明了一切。 SERP是搜索引擎根据用户搜索的关键字返回的网页列表。

Word-of-Mouth Marketing - If your customers are loyal to you, they’ll use your service & spend on your brand. Moreover, they’ll recommend your service/product to their family, friends, colleagues, etc.
口碑营销-如果您的客户忠诚于您，他们将使用您的服务并在您的品牌上花费。此外，他们还会向家人，朋友，同事等推荐您的服务/产品。

Favicon - Favicon or a Favorite Icon. A small icon that is used to represent a website that is displayed in the address bar, page title on a browser tab, and bookmark list.
Favicon-Favicon或收藏夹图标。一个小图标，用于表示网站，它显示在地址栏中，浏览器选项卡上的页面标题和书签列表中。

SAAS - SAAS or Software As A Service is a model delivering software on a subscription basis. It is all cloud-based and hence, you can access the software using your web browser on desktop or mobile.
SAAS-SAAS或软件即服务是一种基于订阅交付软件的模型。这些都是基于云的，因此，您可以在台式机或移动设备上使用网络浏览器访问该软件。

SLA - Service Level Agreement is a contract that describes the level of service a customer expects from their provider.
SLA-服务水平协议是描述客户期望其提供者提供的服务水平的合同。

ROI - Return on Investment is a ratio between net profit and the investment cost. 
投资回报率-投资回报率是净利润与投资成本之间的比率。

UI - User Interface is defined as the space of interaction between a human & a machine. It is the commands, menus, options, etc using which a human can communicate with a machine.
用户界面定义为人机交互的空间。它是人类可以用来与机器通信的命令，菜单，选项等。

UX - User Experience is how a user feels while interacting with a system. Basically, how a user connects with a system emotionally and finds it valuable & easy to use.
用户体验是用户与系统交互时的感受。基本上，用户如何情感上与系统连接并发现它有价值且易于使用。

CTA - Call to Action is like a bait on your landing page. They help a lot with converting your visitors to prospects. Some good examples of CTA are a newsletter subscription, download button, social media links, etc.
号召性文字-号召性用语就像是您的目标网页上的诱饵。 他们对将您的访客转化为潜在客户很有帮助。 CTA的一些很好的例子是时事通讯订阅，下载按钮，社交媒体链接等。

CRM - Customer Relationship Management is an approach to manage a company’s relationship & interaction with potential customers.
客户关系管理是一种管理公司与潜在客户的关系和互动的方法。

CTR - Click-through-Rate is a metric that measures the number of clicks a page receives divided by the total number of visitors browsing through that page.
点击率-点击率是一种指标，用于衡量网页获得的点击次数除以浏览该页面的访问者总数。

CAC - Customer Acquisition Cost is the cost to acquire or maintain a relationship with current & potential customers.
客户获取成本是获取或维持与当前和潜在客户的关系的成本。

CLV - Customer Lifetime Value is a calculation business used to get the cost of acquiring new customers.
客户生命周期价值是一种计算业务，用于获取获取新客户的成本。

CSV - Comma Separate File is file-type that stores data in a tabular form generally looks like a spreadsheet but have a .csv extension.
逗号分隔文件是一种以表格形式存储数据的文件类型，通常看起来像电子表格，但扩展名为.csv。

Two-factor Authentication - The second layer of security that commonly needs a password to confirm the identity of the user. OTP (One Time Password) is a common example of the same.
双重身份验证-第二层安全保护，通常需要使用密码来确认用户身份。 OTP（一次性密码）是相同的常见示例。

PCI Compliant - All businesses that accept, process and transmit card payments should be PCI Compliant. It is the security standards defined by the Payment Card Industry to keep private cardholder data safe.
符合PCI标准-接受，处理和传输卡付款的所有企业都应符合PCI标准。支付卡行业定义的安全标准是保护私人持卡人数据安全的标准。

Fulfillment - Fulfillment is a process of warehousing, packaging, and shipping orders to the customer. This is done ones the online store receives an order.
履行-履行是仓储，包装和运送订单给客户的过程。网上商店收到订单即完成此操作。

Inventory - The number of products that the retailers have in their stock.
库存-零售商库存中产品的数量。

AB Testing - Defines as a process of experimenting with the psychological factors like the color, content & positioning of CTAs of a website. Ultimately, tracking which gives you the best conversion rate results.
AB测试-定义为尝试心理因素的过程，例如网站CTAs的颜色，内容和位置。最终，跟踪可以带来最佳转换率结果。

Bundling - Bundling is a concept of selling two or more products together instead of a single one. This is the perfect solution to combo up your slow-moving products with new ones. Thus, increasing your revenue.
捆绑销售-捆绑销售是将两个或多个产品（而不是单个产品）一起出售的概念。这是将滞销产品与新产品组合在一起的理想解决方案。因此，增加收入。

Churn Rate - Also called Attrition Rate. It is the percentage of customers who cut ties with the company or from the services in the given period of time.
流失率-也称为损耗率。是在给定时间段内与公司或服务断开联系的客户百分比。

Conversion - The process of transforming visitors to customers. The flow goes like Visitor → Prospect → Lead → Customer
转化-将访问者转化为客户的过程。流程如下：访客→潜在客户→潜在客户→客户

Business Blogging - A marketing way to help your business to get more online visibility by sharing content that aligns with the need of your business.
企业博客-一种营销方式，可通过共享与业务需求相匹配的内容来帮助企业获得更多的在线可见性。

Google Analytics - Google Analytics is a Google service that tracks & examines the traffic coming on your website. It works on the total behavior of your website. Thus, being a great tool to measure your website’s bounce rate.
Google Analytics（分析）是一项Google服务，可跟踪和检查您网站上的访问量。 它适用于网站的整体行为。 因此，它是衡量网站跳出率的好工具。

Inbound Link - Also called Backlinks. Referred to as a link on third-party websites that points to your website. It helps to improve SEO and SERP ranking of your website.
入站链接-也称为反向链接。 指第三方网站上指向您网站的链接。 它有助于提高网站的SEO和SERP排名。

Cross-Selling - Cross-selling is a technique to make your customers spend more by making them purchase a product that’s complementary to what he has bought already.
交叉销售-交叉销售是一种通过使客户购买与其已经购买的产品互补的产品，使客户支出更多的技术。

Up-Selling - A technique to convince a customer to buy something more expensive i.e., an upgraded version of what’s being purchased.
向上销售-一种说服客户购买更昂贵商品的技术，即所购买商品的升级版。

Dropshipping - It’s just a way of selling goods without keeping the stock, labeling process or even shipping of goods. The merchant simply needs to display the products on the storefront and orders are fulfilled & shipped by your drop shipping service.
托运-这只是一种无需保留库存，贴标签过程甚至不运送货物的销售商品的方式。 商家只需要在店面显示产品，订单就可以通过直接运送服务完成和运送。

Address Verification Service (AVS) - A process that every credit card company implements in their system which allows them to verify whether the billing address of the credit card provided by the user matches the address provided on the credit card statement.
It can be matched to the address which the credit card company has in their record or on the credit card statement.
地址验证服务（AVS）-每个信用卡公司在其系统中实施的过程，使他们可以验证用户提供的信用卡帐单地址是否与信用卡对帐单上提供的地址匹配。
可以与信用卡公司记录或信用卡对帐单上的地址匹配。

Affiliate - An affiliate is a type of inter-company relationship where one firm sells other merchants’ products on his own website. An affiliate can be termed as a commercial partner of the merchant who promotes the merchant’s products and services on his website by means of different visual tools.
In return an affiliate is paid commission by the merchant if the customer comes to his website and makes a purchase of the merchant’s goods. An affiliate is determined by the degree of ownership a parent company holds in another company.
关联企业-关联企业是一种公司间关系，其中一家公司在其自己的网站上出售其他商人的产品。关联企业可以称为商人的商业合作伙伴，可以通过不同的视觉工具在其网站上推广商人的产品和服务。
作为回报，如果客户访问他的网站并购买了商户的商品，则商户将向会员支付佣金。子公司由母公司在另一家公司中拥有的所有权程度决定。

Affiliate Marketing - This is a marketing arrangement in which a business pays commission to one or more affiliates for each conversion achieved due to affiliate’s marketing efforts. In simple words, when an external website refers a customer to your online site and makes a purchase, the external website receives a commission for directing traffic to your site for sales. Affiliate marketing is a type of performance-based marketing.
会员营销-这是一种营销安排，在这种安排中，由于会员的营销努力，每次转化，企业都会向一个或多个会员支付佣金。简而言之，当外部网站将客户引荐到您的在线站点并进行购买时，外部网站会收到佣金，用于将流量引至您的站点进行销售。会员营销是一种基于绩效的营销。

Authorization - This is a process of granting permission to someone to allow them to give orders or make decisions or take an action.
授权-这是向某人授予权限以允许他们下达命令或做出决定或采取行动的过程。

Average Time on Site - Average Time on Site is mostly seen in web analytics report which refers to the amount of time the visitor has spent on the webpage they visited while browsing. This is the time measured in minutes or seconds and can be misleading in the analytics report sometimes, because it does not calculate the actual reading time of the visitor on the webpage.
网站上的平均时间-网站分析中的大多数时间是在网站分析报告中看到的，网站平均时间是指访问者在浏览时在访问的网页上花费的时间。这是以分钟或秒为单位的时间，有时在分析报告中可能会引起误解，因为它无法计算访问者在网页上的实际阅读时间。

Buy-to-Detail Rate - It is a metric that allows you to determine unique purchases per number of views of product details page. Buy-to-Detail Rate helps you to understand what products users are purchasing after browsing through the product details. Thus you can identify the products on your list that makes the most sales and the ones who do not contribute to it.
Buy-to-Detail Rate = Total Unique Purchases of a product / Product Detail Page views.
详细信息购买率-该指标可让您根据“产品详细信息”页面的观看次数确定唯一购买。详细购买率可帮助您在浏览产品详细信息后了解用户购买的产品。因此，您可以确定列表中销售最多的产品和对销售没有贡献的产品。
详细信息购买率=产品的唯一身份购买总数/产品详细信息页面浏览量。

Buyers Persona - Buyers Persona is a semi-fictional representation of your prospective customer based on market research and real data of your existing customers. While preparing a buyers persona its important to consider their journey, behavioral pattern, demographics, goals etc.
买方角色-买方角色是根据市场研究和现有客户的真实数据对您的潜在客户的半虚拟表示。在准备买家角色时，重要的是要考虑他们的旅程，行为方式，人口统计学，目标等。

Call-To-Action - These are words or phrases incorporated in a message or sales script that induces a viewer, reader or listener to take immediate action. Typical CTAs used in marketing and advertising are ‘Buy Now‘, ‘Call Now‘, ‘Click Here‘ etc. Such words prompts an immediate response or encourage visitors to make a purchase. CTAs have greatly proved its impact on the conversion rates.
号召性用语-这些是包含在消息或销售脚本中的词或短语，可促使观看者，阅读者或听众立即采取行动。市场营销和广告中使用的典型CTAs是“立即购买”，“立即致电”，“点击此处”等。此类词语提示立即做出反应或鼓励访问者进行购买。 CTA已极大地证明了其对转化率的影响。

Cart Abandonment Rate - This refers to a ratio of the number of shopping carts in total versus the number of completed transactions. It is basically the rate at which visitors initiates the purchase by adding an item to their cart and leaves the site without completing the transaction.
购物车放弃率-是指购物车总数与已完成交易数之比。基本上，这是访客通过将商品添加到购物车中并离开网站而未完成交易来发起购买的速度。

Chargebacks - Designed to protect cardholders from fraud, chargeback is the reversal of funds to a customer. When does this happen? When customers feel they have been sold a sub-par product, if the transaction is fraudulent or if they raise any other, valid, concern regarding the product.
退款-旨在保护持卡人免遭欺诈的费用，退款是向客户的资金返还。什么时候发生？当客户认为自己出售的是次等产品时，如果交易是欺诈性的，或者对产品提出任何其他有效的关注，

Churn Rate - It is the percentage of customers or subscribers who cut ties with the company or from the services in the given period of time. So it is basically the revenue or customers lost during a specific period (typically a month), by unsubscribing from the services.
流失率-是在给定时间内与公司或服务中断联系的客户或订户的百分比。因此，从根本上讲，这是在特定时期（通常是一个月）内通过取消订阅服务获得的收入或客户损失。

Cohort Analysis - It is an analysis of customer behavior who are separated into groups of people with same attributes. It involves examining how specific characteristics of a cohort (group) changes over time.
同类群组分析-这是对客户行为的分析，这些客户行为被分成具有相同属性的人群。它涉及检查队列（组）的特定特征如何随时间变化。

Conversion Rate Optimization (CRO) - This is a process of enhancing the user experience of a website to improve the chances of convincing the visitors to complete their online goal. This involves tweaking the web layout, content and design as a whole so that the goal for hiking the conversion rate is achieved. The process involves clear understanding of web design basics, human psychology, and statistics.
转化率优化（CRO）-这是增强网站用户体验，提高说服访问者完成其在线目标的机会的过程。这涉及对Web布局，内容和设计进行整体调整，从而实现提高转化率的目标。该过程涉及对Web设计基础知识，人类心理和统计信息的清晰理解。

Content Optimization System (COS) - It is a holistic solution designed to help you manage your website and other components of digital marketing all together in one system. It provides you with sales-ready website that allows easy updates, have a responsive design for the website and give it a personalised look and feel.
内容优化系统（COS）-这是一个整体解决方案，旨在帮助您在一个系统中一起管理网站和数字营销的其他组件。它为您提供了易于销售的网站，该网站可轻松进行更新，具有自适应的网站设计并为其提供个性化外观。

Crowdsourcing - Crowdsourcing is a practice of intellectual gathering of information that comes from loosely defined external group of people to achieve a business-related goal. This involves obtaining ideas, content, ideas or opinions from larger group of people who submit their data online via internet, social media and smartphone apps.
众包-众包是一种思想上的信息收集实践，它来自松散定义的外部人群，以实现与业务相关的目标。这涉及从通过互联网，社交媒体和智能手机应用程序在线提交数据的较大人群中获取想法，内容，想法或意见。

Customer Relationship Management (CRM) - CRM refers to as a practice that helps an organisation to manage and analyze customer’s interactions throughout the customer life-cycle to improve customer relationship in order to achieve its business goal.
客户关系管理（CRM）-CRM是一种实践，可帮助组织在整个客户生命周期中管理和分析客户的互动，以改善客户关系，从而实现其业务目标。

Customer Acquisition Cost (CAC) - CAC is an important business metrics which refers to the cost associated in acquiring and convincing potential customers. This helps to determine how to allocate resources while gaining new customers.
客户获取成本（CAC）-CAC是一项重要的业务指标，是指与获取和说服潜在客户相关的成本。这有助于确定如何在获得新客户的同时分配资源。

Discount Code - In eCommerce, a discount code is also called as a Coupon code or Promo code. These codes consist of letters and numbers which are computer-generated and used to activate discounts or special offers on the site.
These are available via email or advertisements and are to be entered in the respective promotional box on the website (shopping cart or checkout page) to avail the discount.
折扣代码-在电子商务中，折扣代码也称为优惠券代码或促销代码。这些代码由计算机生成的字母和数字组成，用于激活网站上的折扣或特价。
这些可以通过电子邮件或广告获得，并且可以在网站（购物车或结帐页面）的相应促销框中输入以享受折扣。

Discount Rate - Discount rate is a percentage rate which is charged by the acquiring banks for processing the merchant’s transactions. This charge is a small percentage of each purchase and it depends on several factors like type of card, how credit card was processed and order placed, and whether CVM or AVS were used.
贴现率-贴现率是指收单行收取的用于处理商家交易的百分比率。这项费用只占每次购买的一小部分，它取决于多种因素，例如卡的类型，信用卡的处理方式和订购方式以及是否使用CVM或AVS。

Domain Name - Domain name is a unique name which is a part of the network address that locates an organisation or other entity on the Internet. You can find a domain name on the address bar of the web browser while visiting the website.
Domain names are formed by rules and procedures of the Domain Name System (DNS) which is a naming system that provides addresses to web servers and web pages.
域名-域名是唯一名称，它是网络地址的一部分，可以在Internet上找到组织或其他实体。访问网站时，您可以在网络浏览器的地址栏上找到域名。
域名是由域名系统（DNS）的规则和过程形成的，域名系统是为Web服务器和网页提供地址的命名系统。

Engagement Rate - Engagement Rate is a metric that is used to measure how much a visitor gets engaged to the given piece of content or ad. It shows a percentage of the people who came to the site, noticed the ad or content and could engage with it.
Factors that influence the engagement of the visitor to a specific piece of content are users’ comments, likes and their shares. This helps to gauge user’s interest and willingness to know more on the specific bit that is displayed.
互动率-互动率是一种指标，用于衡量访问者对特定内容或广告的投入程度。它显示了访问该网站，注意到该广告或内容并可以与其互动的用户的百分比。
影响访问者对特定内容的参与度的因素是用户的评论，喜欢和他们的分享。这有助于评估用户对显示的特定位的兴趣和了解的意愿。

Evergreen Content - Evergreen content is a content that is timeless, sustainable and stays relevant and useful for months and years to come. It is referred to as SEO content that remains fresh for readers and is currently a buzzword in content strategy.
Evergreen内容-Evergreen内容是永恒，可持续的内容，并且在未来数月乃至数年内都保持相关性和有用性。它被称为SEO内容，对于读者来说仍然是新鲜的，并且目前是内容策略中的流行语。

Event-Triggered Email - Event-triggered-email is an automated email message which is sent to the list of subscribers when a particular event occurs. The events are determined from the information the subscriber has entered while registering on the site. For instance, a special message or discount coupon is sent to a subscriber on their birthday or anniversary date which was provided by them at the time of registering.
事件触发的电子邮件-事件触发的电子邮件是一种自动电子邮件，在发生特定事件时发送到订阅者列表。这些事件取决于订户在网站上注册时输入的信息。例如，在他们在注册时提供的生日或周年纪念日，会向订户发送特殊消息或折扣券。

Merchant Account - A Merchant Account is a type of business bank account that allows businesses to accept and process payments through debit or credit cards. Therefore a merchant account is an agreement between a retailer, the merchant bank and payment processor to settle transactions via debit or credit cards.
商户帐户-商户帐户是一种商业银行帐户，可让企业通过借记卡或信用卡接受和处理付款。因此，商家帐户是零售商，商家银行和付款处理方之间通过借记卡或信用卡结算交易的协议。

Microsite - Microsite is referred to as a web page or a small cluster of pages that acts as a supplement to the primary website. It is a specific content site which is designed to live outside of the company parent website and has a separate URL than its homepage.
微型网站-微型网站被称为网页或一小组页面，是对主要网站的补充。它是一个特定的内容网站，旨在位于公司母公司网站的外部，并且具有不同于其主页的URL。

Monthly Recurring Revenue (MRR) - This is referred to as a Predictable Revenue! A revenue/income that any business is liable to receive every month consistently, is termed as MRR – Monthly Recurring Revenue.
每月经常性收入（MRR）-这称为可预测收入！任何企业每月均应连续收取的收入/收入称为MRR-每月经常性收入。

News Feed - News Feed also called as Web Feed is a service by which users are provided with frequent transmission of data consisting of news updates. These are received by subscribers in XML format as summaries or links of updates about those people who are in your friend’s list as well as the odd advertisement.
新闻订阅源-新闻订阅源也称为Web Feed，是一项服务，通过该服务用户可以频繁传输包含新闻更新的数据。订户以XML格式接收这些信息，作为关于您朋友列表中的那些人以及奇数广告的摘要或更新链接。

On-Page Optimization - On-Page Optimization refers to all the measures taken within the website in order to improve the web page listing or position in search rankings. It is one of the very first step of SEO that can help you increase your overall CTR (Click-Through-Rate) ratio.
On-Page Optimization includes optimizing the web content, improving the meta description and title tags as well as HTML code and keyword placement. This not only helps getting good page ranking on search engines but also increases overall readability of the site.
页面上优化-页面上优化是指网站内为提高网页列表或在搜索排名中的位置而采取的所有措施。这是SEO的第一步，可以帮助您提高总体CTR（点击率）比率。
页面上优化包括优化Web内容，改进元描述和标题标签以及HTML代码和关键字位置。这不仅有助于在搜索引擎上获得良好的网页排名，还可以提高网站的整体可读性。

Off-Page Optimization - Off-Page Optimization refers to all the measures taken external to the actual website in order to improve its position in search rankings. Off-Page Optimization is a long-term process and includes acquiring many high-quality backlinks (incoming links) to your page from the authority sites.
This usually does the background work for better search results and builds your online reputation. This technique involves not only getting back-links from other sites but also includes other practices like social networking, social bookmarking, blogs, videos etc.
页面外优化-页面外优化是指为了提高网站在搜索排名中的位置而在实际网站外部采取的所有措施。页面外优化是一个长期过程，其中包括从授权网站获取指向您页面的许多高质量反向链接（传入链接）。
通常，这样做有助于获得更好的搜索结果，并建立您的在线声誉。该技术不仅涉及从其他站点获取反向链接，还包括社交网络，社交书签，博客，视频等其他实践。

Order Fulfillment - It is a process that every organization undergoes for delivering goods to end users. Order fulfillment refers to the steps involved in this process from the point of sale until delivery of the order.
Steps involved in this process are: Receiving, Inventory Storage, Order Processing, Shipping and Returns Processing.
订单履行-每个组织都要执行的向最终用户交付商品的过程。订单履行是指从销售点到订单交付，此过程涉及的步骤。
此过程涉及的步骤包括：收货，库存存储，订单处理，运输和退货处理。

Pageviews - Pageviews is a part of web analytics and is also called as Page Impression. Whenever the visitor visits a page on the website, it is referred to as a Pageview. This is tracked by website monitoring applications to help website owners to decide on a strategy to result in more web traffic.
网页浏览量-网页浏览量是网络分析的一部分，也称为网页展示。每当访问者访问网站上的页面时，该页面便称为“页面浏览量”。网站监视应用程序对此进行了跟踪，以帮助网站所有者决定一种策略，以增加网站流量。

Payment Gateway -This is a software that facilitates payment transaction by transferring information to Acquiring Banks and transmits responses from Issuing Banks like transaction approved or declined.
It is a merchant service that allows a merchant to accept credit card and other forms of electronic payments. Payment gateways help to protect sensitive information by encrypting the data they transmit to merchants and payment processors.
支付网关-这是一种软件，它通过将信息传输到收单行并发送来自发卡行的响应（如批准或拒绝交易）来促进支付交易。
它是一种商户服务，允许商户接受信用卡和其他形式的电子支付。支付网关通过加密传输给商家和支付处理器的数据来帮助保护敏感信息。

Profit margins - Profit margins are expressed as a percentage of selling price turned into profit. It is used to measure how well the company can control its cost. The higher the profit margin is, the better the company is thought to control costs.
利润率-利润率表示为销售价格转化为利润的百分比。它用于衡量公司控制成本的能力。利润率越高，认为公司控制成本越好。

Partial Shipment - Partial Shipment is also called as Part Shipment which is a special kind of distribution process where the delivery of a shipment takes place in more than one consignment.
In this shipment, the permission must be given by the customer for delivery of a part of total quantity of an order. Only then the partial shipment is considered acceptable, upon which various codes are given to the customer for order tracking.
分批装运-分批装运也称为分批装运，这是一种特殊的分配过程，其中，在多批货物中交付货物。
在这批货物中，必须由客户许可才能交付部分订单的总数量。 只有这样，分批装运才被认为是可以接受的，然后将各种代码提供给客户以进行订单跟踪。

Pay-Per-Click (PPC) marketing - PPC is also termed as CPC which means Cost Per Click. It is a form of advertising when the advertiser pays only when his ad is clicked and his prospect is successfully directed to his website.
It is an online advertising model where you bid on specific keywords and pay every-time someone clicks on the advert and gets directed to your website.
每次点击付费（PPC）营销-PPC也称为CPC，即每次点击费用。 当广告客户仅在其广告被点击且其潜在客户成功定向到其网站时才付款时，这是一种广告形式。
这是一种在线广告模型，您可以对特定的关键字出价，并在每次有人点击广告并定向到您的网站时进行付费。

Payment Service Provider - It is a third party that partners with Acquiring Banks to offer Merchants the capability to accept and facilitate payments, also known as PSP.
It is an online service for accepting electronic payments by using various payment methods like credit card, direct debit, bank transfer, and real-time bank transfer based on online banking.
付款服务提供商-它是与收单行合作的第三方，以为商家提供接受和便利付款的能力，也称为PSP。
它是一项在线服务，可通过使用各种付款方式（例如信用卡，直接借记，银行转账和基于在线银行的实时银行转账）来接受电子付款。

QR Code - QR Code is a short for Quick Response Code which is a machine-readable two-dimensional barcode consisting of an array of black and white squares. It is typically used for storing URLs  and to provide easy access to information through a smartphone.
QR Code是Quick Response Code的缩写，它是由黑白方块组成的机器可读的二维条形码。它通常用于存储URL并通过智能手机轻松访问信息。

Recurring Transaction - It is a transaction in which the customer has given permission to the merchant to charge for goods/services on a prearranged schedule. You give your card details to the company and authorize them to make series of payments without having to give consent again and again.
Recurring transaction takes effect for goods or services where purchases are repeatedly and regularly made, often on monthly basis. For instance, paying cable bills, cell phone bills, gym membership fees, utility bills and magazine subscriptions.
重复交易-这是客户已授权商家按照预先安排的时间表收取商品/服务费用的交易。您将卡的详细信息提供给公司，并授权他们进行一系列付款，而不必一次又一次地同意。
经常性交易对通常每月一次重复且定期进行购买的商品或服务生效。例如，支付电缆账单，手机账单，健身房会员费，水电费和杂志订阅。

Shopping Cart - It is often referred to as Cart or Basket where user or customer adds different types of products when they go for shopping. When you go for shopping in a Walmart or Target, the first thing you do is grab a cart. Gradually as you move around, you add items that you want to purchase & keep them in your cart. When you shop online, the experience is the same. All the products that you want to purchase, you keep on adding them to your cart. 
购物车-通常称为购物车或购物篮，其中用户或客户在购物时会添加不同类型的产品。当您在沃尔玛或塔吉特购物时，要做的第一件事就是抢购物车。在您四处走动时，您会逐渐添加要购买的物品并将其保存在购物车中。当您在线购物时，体验是一样的。您要购买所有产品，然后继续将其添加到购物车中。

SKU or Stock Keeping Unit - Stock Keeping Unit also commonly referred to as SKU, is a unique scannable specific bar code consisting of numbers and/or letters to identify products and/or services of vendors and store owners. It helps vendors automatically track movement of inventory, also used for services and warranties.
SKU或库存单位-库存单位通常也称为SKU，是一种独特的可扫描的特定条形码，由数字和/或字母组成，用于识别供应商和商店所有者的产品和/或服务。它可以帮助供应商自动跟踪库存移动，也用于服务和保修。

Smarketing - Smarketing is a process in which sales and marketing teams are aligned to have a common integrated approach towards achieving the business goal. This kind of integration between the two teams is created through frequent and direct communication between the two.
Smarketing是一个过程，在该过程中，销售和营销团队保持一致，以采用通用的集成方法来实现业务目标。两个团队之间的这种整合是通过两个团队之间频繁而直接的沟通而建立的。

Social Media - Social media is referred to as a collection of all online communication channels dedicated to forums, microblogging, social networking, social bookmarking etc that facilitates the creation and sharing of information, ideas and other forms of expression.
Social media involves blogging, discussion forums and other forms of interactive appearance that allows individuals to engage in conversations over a particular blog post, news article or event.
社交媒体是指所有在线交流渠道的集合，这些渠道专用于论坛，微博，社交网络，社交书签等，可促进信息，思想和其他表达方式的创建和共享。
社交媒体涉及博客，论坛和其他形式的交互式外观，允许个人参与有关特定博客文章，新闻文章或事件的对话。

Transaction - It is an occasion or event when the customer or user buys or sells something which may involve money in exchange. The completed process of buying and selling is called a Transaction. For example, when you purchase a laptop for $1000 and pay for it, it is called a transaction.
交易-在这种情况下，客户或用户购买或出售可能涉及货币交换的东西。完成的买卖过程称为交易。例如，当您以1000美元的价格购买笔记本电脑并付款时，这称为交易。

Trend - A topic that is the subject of many posts or many people on social media or website or any application within a short period of time is called Trend. It refers to the fluctuation of traffic based on many factors during a specific period or season or specific day or time or relevancy of a keyword.
趋势-在短时间内，社交媒体或网站或任何应用程序上的许多帖子或许多人所讨论的主题称为趋势。它指的是在关键字的特定时期或季节，特定日期或时间或相关性的基础上，基于许多因素的流量波动。

Third Party Payment Processor - Third Party Payment Processor is a company that handles merchant account payments from various channels such as credit or debit cards for merchant acquiring banks.
These processors often use their commercial bank accounts to conduct payment processing for their merchant clients.
第三方付款处理器-第三方付款处理器是一家处理来自各种渠道的商户帐户付款的公司，例如用于商户收单银行的信用卡或借记卡。
这些处理者通常使用其商业银行帐户为其商户客户进行付款处理。

Page Rank (PR) - Measures where a page is ranking with Google or another search engine. Higher ranked pages are closer to the number one spot.
网页排名（PR）-衡量网页在Google或其他搜索引擎上的排名。排名较高的页面更接近第一名。

Upselling - Offering deals on similar products or showing related products in hopes to get users to buy additional items along with their purchase.
向上销售-提供类似产品的交易或展示相关产品，以期吸引用户在购买商品时购买更多商品。

Wholesale – the stage in the supply chain before retail, wholesale deals in bulk volumes. You may be buying stock wholesale, or selling wholesale to another trade party.
批发–零售，批量批发交易之前的供应链阶段。 您可能正在批发购买库存，或将批发销售给另一个贸易方。

Logistics – logistics is the process of getting your stock in and out, turning around the stuff you buy into the stuff you sell to your customers. Logistics proves an increasing challenge as your business scales, and many ecommerce businesses choose to outsource their logistics function.
物流–物流是进出您的库存，将购买的物料转变为出售给客户的物料的过程。 随着企业规模的扩大，物流业面临着越来越大的挑战，许多电子商务企业选择外包其物流职能。