翻译自：How To Upgrade Your Blog And Make It Super Popular
The perks of having a super popular blog are many, you get to connect with like-minded people, you get the affirmation that what you say is interesting enough to be shared with a vast audience and you get more opportunities for paid work and attending important events.
拥有一个非常出名的个人网站的好处是非常多的，你会认识到志同道合的人，你网站里有趣的东西会通过被大众分享和互相传阅而得到认同，然后你会得到更多的有偿工作和出席重要活动的机会。
But getting your blog from blah to ta-da isn’t easy. Here are a few things I’ve learned through our year and a half working on CGD and talking with some of the biggest bloggers around about their content.
但要从一个只会记流水账似的个人网站到有大量精彩文章产出的个人网站这过程是不容易的。以下是我通过在CGD（译者注：原作者工作的网站）工作的一年半里和一些知名博主交流关于他们的网站内容后所学到的。
Have a brain dump
Sunday is a great day to do a brain dump. Get a piece of paper, get some books, magazines, TV shows and websites around you and soak in the inspiration. Start writing post ideas and only stop when you have enough for two weeks. The ones you’re most excited about can go up sooner if you’d like.
让大脑成为信息收集站
星期天很适合用来收集信息。你可以在身边找一些报纸，图书，杂志，电视连续剧或网站，然后全身心的沉浸在思维空间里。把想到的文章题目记下来，直到足够2个星期要发布的内容才停下来。其中你最感兴趣的题目可以先做出来。
Live and die by your editorial calendar
I have a major panic attack if we aren’t at least 3 weeks ahead of ourselves, because when we’re organized, it’s less hassle and headache for me. If something comes up that I think is popular or important to mention, I add it at the beginning of the week.
跟着计划走
如果我们没有把事情提前至少三周安排好的话我会恐慌症发作的，因为当一切都安排好了，对我来说就没这么麻烦和头疼了。如果有突如其来的事件我觉得挺热门或挺值得一提的，我就会把它排在每周的开头。
Quality over quantity.
Someone I know recently lamented that a 15-second video they shared got more views than the entire content of their website had in a year. Sometimes a quality post of minimal words will do better than a lengthy post with no substance. Remember that.
重质不重量
我有个朋友最近感叹到他们发的一个15秒的视频的查看数比他们网站一年内所发的全部文章加起来的查看数还要多。所以要记住，有时候一篇质量上乘的小篇幅文章会比没有主旨的长篇文章来的更好。
Writing matters.
If you aren’t a confident writer, you should definitely use Grammarly. I do because I’m not superhuman and sometimes I miss mistakes. Grammarly is my bro looking over the post with me. Make sure you are writing for both types of reader, the reader who skims, and the reader who will hang on to your every word.
写作部分
如果在写作方面你不够自信的话，我强烈建议你用Grammarly （译者注：一款帮助检查英语语法的工具）。这个我也会用，因为我不是超人，有时候我也会犯错。Grammarly就像是我的伙伴，时刻帮我检查我的文章有没有语法或书写错误。这也能保证你写出来的文章既能满足喜欢快速阅读和仔细阅读的读者。
SEO isn’t that hard.
When I first started doing SEO I had no idea what I was doing, but now it’s second nature. My keywords aren’t always in the first paragraph of my copy, nor are they always unique, but they work. There are WordPress plugins that will help you figure out whether you have good SEO.
用好SEO并不难
我刚开始接触SEO（译者住：搜索引擎优化）的时候我根本就不知道我在做什么，但现在这已经成为我的第二本能了。我的关键词既不总是特别的也不是经常出现在我文章的第一段，但他们真的有用。现在就有很多博客插件能清楚的让你看到你个人主页的SEO优化做的好不好。
Don’t bore us!
It’s hard to be informative without being boring. I know. But if you read something you’ve written and aren’t excited by it, most likely your readers aren't either. Add a little personal information into it, crack a few jokes, that’ll incite people to stay!
不要让读者觉得无聊！
很难让文章知识点丰富的同时又不想让读者觉得无聊，这我是知道的，但如果连你在读自己写的东西的时候都觉得无聊的话，那读者又何尝不是呢。所以不妨尝试往文章里加一些私人信息或一些小笑话来激励读者继续读下去。
Your site is a billboard.
I read somewhere that the average time someone will spend on a site is two minutes, so you should treat your site like a giant billboard at the side of the road. People are constantly passing by, but you want them to remember you and come back to your brand.
你的个人网站就是个大型广告牌
我读到过一些资料说，平均每个人在一个网站上停留的时间是2分钟，所以你要把你的博客当作路边那些大型广告牌一样去看待。当人们经过的时候如何吸引到他们，让他们记住你并再次光临。