ra3录像重播工具_设置DO-RA小工具的网络销售渠道

ra3录像重播工具

介绍 (Introduction)

In early March 2019, Intersoft Eurasia team completed work on a test batch of DO-RA gadgets — personal, cross-platform dosimeters-radiometers to monitor the radiation situation at the measurement site, compatible with iOS and Android smartphones and tablets.

在2019年3月上旬，Intersoft欧亚大陆团队完成了DO-RA小工具测试批次的工作，这些小工具是个人，跨平台剂量计辐射仪，用于监视测量站点的辐射情况，与iOS和Android智能手机和平板电脑兼容。

By buying such a device, the user receives the following: reliable electronics which have undergone radiation testing in the factory laboratory, stylish colored case in the spirit of Malevich ;) for every taste, gift packaging, color insert instructions in Russian and English, special USB charging cable, a free updateable DO-RA.Pro application from the App Store and Google Play.

通过购买这种设备，用户将获得以下产品：经过工厂实验室辐射测试的可靠电子产品，秉承Malevich精神的时尚彩色外壳；)每种口味的礼品包装，礼品包装，俄文和英文彩色说明书，特殊USB充电线，可从App Store和Google Play免费下载可更新的DO-RA.Pro应用程序。

The next step in our project implementation is to find the best sales channels for Made in Russia products in the challenging environment of stagnant purchasing power.

我们的项目实施的下一步是在停滞不前的充满挑战的环境中找到俄罗斯制造产品的最佳销售渠道。

国内网络销售渠道 (Domestic network sales channels)

In practice, the choice of promotion of DO-RA line devices was limited by a number of the factors typical for our investment opportunities, combined with the characteristics of retail networks and above all: price of entry into the network, the possibility of consulting support in the sale of goods to the consumer, the size of the coverage of the audience and network commission fees, return policy for the goods sold, advertising budget.

实际上，推广DO-RA线路设备的选择受到我们投资机会的典型因素的限制，并结合零售网络的特点，尤其是：进入网络的价格，咨询支持的可能性在向消费者销售商品时，覆盖的受众规模和网络佣金费用，所售商品的退货政策，广告预算。

In the Russian Internet space, the main e-commerce market players who work non-stop were selected: «OZON,» «GADGET,» «DNS Retail» and others, where the first mini batches of our goods were sent for review.

在俄罗斯互联网领域，选择了不间断工作的主要电子商务市场参与者：“ OZON”，“ GADGET”，“ DNS Retail”和其他，其中，我们的第一批迷你商品已送交审核。

Then, the representatives of the DO-RA product distributor started negotiations about product promotion in networks of cellular retailers, and in particular, negotiations with the company Svyaznoy and its network of offline stores, in aggregate consisting of more than 5,700 salons (monobrand + franchise). Svyaznoy agreed to take a sample of the first hundred DO-RA products for its C-Store.ru network.

然后，DO-RA产品分销商的代表开始了有关在蜂窝零售商网络中进行产品促销的谈判，尤其是与Svyaznoy公司及其线下商店网络进行的谈判，总共包括5700多家沙龙(单一品牌+专营店) )。 Svyaznoy同意为其C-Store.ru网络取样第一百种DO-RA产品。

Negotiations were also held on the promotion and sale of DO-RA products in networks owned by other large companies, such as: Megaphone — 5350 salons (monobrand + franchise + 50% of Euroset salons), Beeline — 5000 salons (monobrand + franchise) and Tele-2, which had an approximate total of 15,000 retail locations at the end of 2018. Negotiations began with specialized electronics stores: M-Video, Eldorado and others.

还就其他大型公司拥有的网络中的DO-RA产品的促销和销售进行了谈判，例如：扩音器— 5350个沙龙(单一品牌+特许经营+ Euroset沙龙的50％)，直线– 5000个沙龙(单一品牌+特许经营)以及Tele-2，后者在2018年底共有大约15,000个零售点。谈判始于专门的电子商店：M-Video，Eldorado等。

It is important to know that in addition to the arrangements for the sale of devices with the retailer, there are a number of particularities of their network «entry,» which should be taken into account. For example, the commission of retail chains can range from 15% to 30% of the value in retail goods (i.e. on the virtual shopping shelf). By the way, virtual world networks work at the upper part of the commission: Google Play and the Apple Store, taking a fixed 30% from each purchase in their online markets. At the same time, the initial fees of the owners of goods on Google Play are USD 29 for registering an account, the annual fee to the Apple Store is USD 99.

重要的是要知道，除了与零售商进行设备销售的安排外，还应考虑其网络“进入”的许多特殊性。 例如，零售链的佣金范围可以是零售商品价值的15％到30％(即在虚拟购物货架上)。 顺便说一下，虚拟世界网络是委员会的上层部门：Google Play和Apple Store，在其在线市场的每次购买中固定收取30％的费用。 同时，商品所有者在Google Play上注册帐户的初始费用为29美元，到Apple Store的年费为99美元。

However, there are champions of commission — some Russian retailers who ask for up to 40–50% of retail, which is the limit of profitability for the sale of any product. We immediately refused such offers.

但是，还是有佣金的拥护者-一些俄罗斯零售商要求获得零售额的40％至50％，这是任何产品销售获利的极限。 我们立即拒绝了此类提议。

In addition, we must not forget about the refund period for the goods sold, which is typically anywhere from 3 to 6 months in the Russian retail. At the same time, for some retailers, a systematic delay in the return of money can reach from 1 to 2 months in addition to the refund period specified in the supply agreement.

此外，我们绝不能忘记所售商品的退款期限，在俄罗斯零售中通常为3到6个月不等。 同时，对于某些零售商，除了供应协议中指定的退款期限外，系统的退货延误还可能长达1-2个月。

Foreign retailers declare a shorter return period for the goods sold. In particular, AliExpress promises 1 month for a refund for the goods sold, which also includes 14 days for any possible claims or the return of defective goods.

外国零售商宣告所售商品的退货期较短。 特别是，全球速卖通承诺对所售商品退款1个月，其中还包括14天的任何可能的索赔或退回有缺陷的商品。

Actually, all of the factors above determine the final retail price of a real product on the virtual shelves of the Internet retail.

实际上，以上所有因素决定了互联网零售虚拟货架上真实产品的最终零售价格。

In many cities, including Moscow, there are some souvenir retail chains that work with the tourists from around the world. This is an interesting trading area, and it warrants a closer look.

在包括莫斯科在内的许多城市，都有一些纪念品零售连锁店，它们与来自世界各地的游客合作。 这是一个有趣的交易区域，需要仔细观察。

I decided to visit a souvenir shop in Moscow on Plyuschikha, driving to work in the morning, watching the buses delivering the Japanese customers to the shop. However, as it quickly turned out, it was not their format — they do not sell even simple electronics at this point (indeed, why would the Japanese need it ;)). The staff gave the following explanation: they mainly bring in Japanese retirees from the deep provinces of Japan who have little interest in wearable electronics and gadgets.

我决定去普利乌斯基(Plyuschikha)的莫斯科一家纪念品商店，早上开车去上班，看着公共汽车把日本顾客送到商店。 但是，很快发现，这不是他们的格式-他们此时甚至不出售简单的电子产品(实际上，日本人为什么需要它；)。 工作人员给出了以下解释：他们主要从日本深部省引进日本退休人员，他们对可穿戴电子产品和小配件不感兴趣。

全球零售网络 (Global retail network)

Among the global e-commerce channels, we identified several networks where DO-RA gadgets could be potentially sold. Three of them proved to be large and well-known: Amazon, AliExpress, eBay in addition to: Taobao and Tmall (working mainly for China) and Rakuten (mainly for Japan). As for Southeast Asia's largest online market, Lazada—an «Asian Amazon» that sells products mainly in the high-end segment: in Malaysia, Indonesia, Singapore, Thailand, Vietnam and the Philippines—we left it for a titbit.

在全球电子商务渠道中，我们确定了可以潜在销售DO-RA小工具的几个网络。 他们中的三个被证明是大型且知名的：亚马逊，速卖通，eBay，以及：淘宝和天猫(主要在中国工作)和乐天(主要在日本工作)。 至于东南亚最大的在线市场，Lazada是一家“亚洲亚马逊”，主要销售高端市场产品：马来西亚，印度尼西亚，新加坡，泰国，越南和菲律宾，因此我们对其进行了微调。

Amazon.com is the world's largest Internet retailer and one of the oldest online markets on Earth, headquartered in Seattle and launched in 1995. Half of the globe, and in particular Canada, USA, Great Britain, Germany, Brazil, Japan, India, Italy, Spain, China, buy everything here, from pens to tire covers.

Amazon.com是全球最大的互联网零售商，也是地球上最古老的在线市场之一，总部位于西雅图，于1995年成立。在全球的一半地区，尤其是加拿大，美国，英国，德国，巴西，日本，印度，意大利，西班牙，中国，在这里购买所有商品，从笔到轮胎套。

要成为亚马逊卖家，您需要执行以下操作： (To become a seller on Amazon, you need to do the following:)

1. Create a special bank account prior to opening an account on the site. It’s worth knowing that Amazon has a cash limit for online transactions.
   在网站上开设帐户之前，请先创建一个特殊的银行帐户。 值得一提的是，亚马逊对在线交易有现金限额。
2. Having created a personal account on the site, determine whether you are an Individual or Professional Seller. The format depends on the volume of trade, branding, and other features.
   在网站上创建个人帐户后，确定您是个人卖家还是专业卖家。 格式取决于交易量，品牌和其他功能。
3. It is necessary to register your brand. Trademark registration allows you to specify a unique key that is useful for displaying goods without using any standard tools (EAN, UPC).
   必须注册您的品牌。 商标注册允许您指定一个独特的密钥，该密钥对于无需使用任何标准工具(EAN，UPC)即可显示商品有用。
4. For registration of the trademark you will have to pay USD 275 in one category or USD 550 in two or more categories.
   要注册商标，您必须在一个类别中支付275美元，在两个或更多类别中支付550美元。
5. You can register your trademark yourself by completing a special form — called «Administrative fee» — in English on the USPTO website, so that the application can be considered. The cost of the operation is USD 300.
   您可以通过在USPTO网站上填写英文特殊表格(称为“管理费”)来自己注册商标，以便可以考虑该申请。 手术费用为300美元。
6. If you have difficulties with registering a trademark on Amazon, you can hire an English-speaking assistant, which will cost an extra USD 300, or go for a more expensive option — hiring an attorney for prompt registration on Amazon — which entails costs starting at USD 1000.
   如果您在亚马逊上注册商标时遇到困难，则可以聘请会讲英语的助手，这将花费额外的300美元，或者您可以选择更昂贵的选择-聘请律师在亚马逊上进行Swift注册-费用从1000美元。

7. Upon registration, Amazon will give you the opportunity to secure the main attribute. This is a special number assigned to the trademark. You can choose from the following:

   注册后，Amazon将为您提供保护主要属性的机会。 这是分配给商标的特殊编号。 您可以从以下选项中进行选择：

   • vendor code;
     供应商代码；
   • numbers of the style, catalog, model
     样式，目录，型号的编号
8. The main attribute of the product is automatically registered as the original and cannot be changed in the future, which is why you should directly select successful identification codes for your product.
   产品的主要属性会自动注册为原始属性，以后无法更改，因此您应该直接为产品选择成功的识别码。

AliExpress.com — no online store in the world is growing at the rate of AliExpress. Alibaba Group Holding Limited owns this resource. It also owns Alibaba.com — the largest online platform for entrepreneurs.

AliExpress.com —全球没有在线商店以AliExpress的速度增长。 阿里巴巴集团控股有限公司拥有此资源。 它还拥有阿里巴巴网站-最大的企业家在线平台。

The main advantage of the AliExpress online store is that the seller cannot receive your money for the goods until the goods reach you: the site has a customer protection system that guarantees a refund.

全球速卖通在线商店的主要优势在于，卖方只有等到货物到达您的手中时，才能收到您的货款：该站点具有客户保护系统，可以保证退款。

By the way, at the end of 2015, the Skolkovo held an awards ceremony for the winners and prize-winners of the Skolkovo Foundation and the Alibaba Group competition — AliExpress Challenge. Our company «Intersoft Eurasia» won first place in the nomination «End product for promoting on the global market.» However, at that moment the level of investment was insufficient for launching industrial production. Let's try to use this prize now for promoting the product. Now the DO-RA gadget can be purchased from the Russian distributor online «Stastus-Factor» or in the communication technology retail locations mentioned above.

顺便说一下，2015年底，斯科尔科沃为斯科尔科沃基金会和阿里巴巴集团竞赛-全球速卖通挑战赛的获奖者和获奖者举行了颁奖典礼。 我们的公司“ Intersoft欧亚大陆”在“向全球市场推广的最终产品”提名中获得第一名。 但是，那时的投资水平不足以开展工业生产。 让我们现在尝试使用此奖项来推广产品。 现在，可以从俄罗斯分销商在线“ Stastus-Factor”或上述通讯技术零售点购买DO-RA小工具。

为了成为速卖通上的卖家，必须执行以下操作： (In order to become a seller on AliExpress, one must do the following:)

1. Foreign entrepreneurs looking to organize their own store on AliExpress should register an address and phone number in China.
   希望在全球速卖通上组织自己的商店的外国企业家应在中国注册地址和电话号码。

2. To register an account, visit the website at seller.aliexpress.com. The site works in several languages.

   要注册帐户，请访问Seller.aliexpress.com网站。 该网站使用多种语言。

3. Registration confirmation is given within 24 hours. When this time expires, the link will be invalid.
   注册确认会在24小时内给出。 该时间到期后，链接将无效。
4. Upon registration, an activation code will be sent to your phone number. Precisely 60 seconds are given for entering the code. Don't waste your time because, otherwise, the registration will have to start all over again.
   注册后，激活码将发送到您的电话号码。 输入代码的时间大约为60秒。 不要浪费时间，因为否则，注册将不得不重新开始。
5. In addition to the account on the trading platform, you must create an account in the Alipay payment system.
   除了交易平台上的帐户外，您还必须在支付宝付款系统中创建一个帐户。

6. After confirming the registration, proceed to the next step — setting a password, providing the first and last name, mobile phone number, address, business model:

   确认注册后，继续下一步-设置密码，提供名字和姓氏，手机号码，地址，商业模式：

   In the last column — Internet experience — you must specify one of four trading platforms:

   在最后一列(Internet体验)中，您必须指定四个交易平台之一：

   • Taobao;
     淘宝;
   • eBay;
     易趣
   • Alibaba (China’s domestic trading platform);
     阿里巴巴(中国的国内交易平台)；
   • Alibaba (international marketplace).
     阿里巴巴(国际市场)。
7. The final step in creating a merchant account on AliExpress is to provide a photo of the entry stamp and visas.
   在速卖通上创建商户帐户的最后一步是提供入境邮票和签证的照片。
8. If you have completed the above registration procedure successfully, you will automatically be assigned the status of a new seller. At this stage, you will have the opportunity to place a range of up to 50 products. Over time, if the status of the seller increases, the limit of the goods for sale will also increase. Verified sellers can place up to 300 positions, Gold sellers up to 5,000.
   如果您已成功完成上述注册过程，则会自动为您分配新卖家的身份。 在此阶段，您将有机会放置多达50种产品。 随着时间的流逝，如果卖方的地位提高，则销售商品的限额也将提高。 经过验证的卖家最多可以放置300个职位，金牌卖家最多可以放置5,000个职位。

eBay.com is one of the largest trading platforms on the Internet, and it appeared in the USA in 1995, in the golden year for online trading. This is not just a retailer, but a historical milestone of virtual trading. Users value this online store for the fact that they can not only buy there, but also sell: new or used items, antiques, electronics all while choosing between a direct purchase or auction.

eBay.com是Internet上最大的交易平台之一，它于1995年在美国出现，这是在线交易的黄金年。 这不仅是零售商，而且是虚拟交易的历史里程碑。 用户重视此在线商店的事实是，他们不仅可以在那里购买，而且可以出售：新旧物品，古董，电子产品，同时可以在直接购买或拍卖之间进行选择。

为了成为eBay上的卖家，您必须： (In order to become a seller on eBay, you must:)

1. Come up with a simple handle which is easily memorable for the customer. This will make it easier for customers to recognize you and your product in the future.
   拿出一个简单的手柄，对客户来说很容易记住。 这将使客户将来更容易识别您和您的产品。
2. Confirm a permanently working mailbox — e-mail.
   确认一个永久工作的邮箱-电子邮件。
3. Generate a PIN via mobile phone, for ease of recovery in case of loss.
   通过手机生成PIN码，以便在丢失时易于恢复。
4. It is also necessary to have your PayPal account, and it is recommended to confirm the already registered PayPal account, which will save losses on the exchange rate difference between the ruble and the dollar.
   还需要有您的PayPal帐户，建议确认已经注册的PayPal帐户，这样可以节省卢布和美元之间的汇率差异所造成的损失。
5. A passport is sufficient for verifying your identity on eBay. Fill out the information in the appropriate fields and attach a scanned copy of the first page. The verification will take a maximum of 5 days, after which the account will be considered as confirmed.
   护照足以在eBay上验证您的身份。 在适当的字段中填写信息，并附上第一页的扫描副本。 验证最多需要5天，之后该帐户将被视为已确认。
6. Remember to confirm the refund program. Without this, trading on eBay is impossible because the site guarantees people a refund if the product was defective or did not reach the customer. To do this, go back to the «Personal Information» section of the site where you created the PIN, and you will see the column «Method of reimbursing payment» below. Click Add, select PayPal as your payment method, log in to PayPal and accept the license agreement.
   请记住确认退款程序。 没有这个，就不可能在eBay上进行交易，因为如果产品有缺陷或未送达客户，该网站将保证人们可以退款。 为此，请返回创建PIN的网站的“个人信息”部分，您将在下面看到“报销方式”列。 单击添加，选择贝宝作为您的付款方式，登录到贝宝并接受许可协议。
7. Congratulations, you are now a registered seller and can proceed with putting your first product on eBay.
   恭喜，您现在是注册卖家，可以继续将您的第一个产品放到eBay上。

17/05/2019 (17/05/2019)

未完待续… (To be continued…)

翻译自: https://habr.com/en/post/452310/

ra3录像重播工具