Intel Readies New Ads

知情人士透露，英特尔(Intel Corp.)即将宣布一项重大企业广告投放计划，此次广告的重点将不是产品性能，而是强调英特尔在创新过程中的重要作用。英特尔的新广告强调其在创新过程中的重要作用这位人士称，这次广告投放活动预计将包括平面媒体电视媒体以及网络媒体等广告领域，广告口号将是“明日赞助者”(Sponsors of Tomorrow)。英特尔一位发言人拒绝对此置评。总部位于加州圣克拉拉的英特尔通常不会确定此类广告投放的支出规模。但自上世纪九十年代“Intel Inside”的广告活动协助英特尔构建品牌之后，英特尔一直都是高科技广告中最具影响力的一个品牌。近年来，英特尔投入了大量资金用于打造迅驰(Centrino)等产品相关品牌。迅驰是英特尔笔记本电脑芯片的一个总称。眼下对许多消费者而言，他们对电脑内部部件这一话题的兴趣似乎要弱于手机和社交网站。与此同时，英特尔一直更为注重开发能够带领公司进入个人电脑以外市场的芯片。知情人士称，英特尔的最新广告活动意在让消费者了解公司创新所带来的广泛影响。他们透露，此次广告投放活动是由总部位于旧金山的广告公司Venables Bell & Partners负责的。WPP Group旗下的广告追踪公司TNS Media Intelligence称，2008年英特尔投入了5,940万美元在美国投放广告。Don Clark / Suzanne Vranica相关阅读欧盟即将裁定英特尔存在不正当竞争行为 2009-04-23英特尔：个人电脑市场已经触底 2009-04-15英特尔1Q净利润下降  2Q收入预测符合预期 2009-04-15英特尔收益报告或将显示经济滑坡持续时间的线索 2009-04-10英特尔将推出面向服务器的发热量更低的低功耗芯片 2009-03-28 本文涉及股票或公司document.write (truthmeter('2009年05月06日11:45', 'INTC'));英特尔英文名称：Intel Co.总部地点：美国上市地点：纳斯达克股票代码：INTC


Intel Corp. will soon unveil a major corporate advertising campaign, stressing the chip maker's broad role in innovation rather than its products, people familiar with the situation said.The campaign is expected to include print, broadcast and Internet advertising and be anchored by the slogan 'Sponsors of Tomorrow,' the people said.An Intel spokesman declined comment.Intel, of Santa Clara, Calif., doesn't typically quantify its spending on such campaigns. But the company has been an influential force in high-tech advertising since the 'Intel Inside' campaign helped build the company's brand in the 1990s.In recent years, Intel spent heavily to build product-related brands such as Centrino, an umbrella name for laptop chips.The company's latest effort comes as such internal components of computers seem to be a less interesting topic to many consumers than cellphones and social-networking sites. At the same time, Intel has been placing more emphasis on building chips that would take the company into markets beyond PCs.Intel's latest campaign is targeted at building awareness of the wide impact of its innovations, these people said. The campaign is being handled by San Francisco-based Venables Bell & Partners, the people said.Intel spent $59.4 million on U.S. advertising in 2008, according to TNS Media Intelligence, an ad-tracking firm owned by WPP Group.Don Clark / Suzanne Vranica