CTR预估 论文精读(五)--Practical Lessons from Predicting Clicks on Ads at Facebook
AbstractOnlineadvertisingallowsadvertiserstoonlybidandpayformeasurableuserresponses,suchasclicksonads.Asaconsequence,clickpredictionsystemsarecentraltomostonlineadvertisingsystems.Withover750millionda