Campaign Type:
Television / Magazine / Billboard / Public transport / Paid ads / Online Advertising (SEO....) / Social media / Viral marketing
Dialogue 对话
1. Great everyone. Finally, let's look at the new marketing plan for next month.
Sally, I think you have some feedback about this, right?
很好各位。最后，我们来看看下个月的新营销计划。Sally，我想你有一些反馈要
给我们是吧？
2. Yes George. Well, we need to decide on our budget for next month. On the
one hand, we could continue with the television campaign which has been very
effective…
是的George。嗯，我们需要决定下个月的预算。另一方面，我们可以继续做十分
有效的电视广告。
1. Yes, but we all know how expensive that is, Sally. Do we have any other
choices?
是的，但是我们都知道那有多贵。我们还有其他选择吗？
2. Sure. Well, instead of TV we could focus on magazines, which are cheaper but
have less coverage…
当然有。嗯，除了做电视广告之外我们可以做杂志上的平面广告，价格更低但版面
也更少。
1. How about billboards or advertising on public transport?
那露天广告牌或是公交车上的广告怎么样？
2. That's definitely an option and it's cheaper than magazines for sure.
那绝对是个不错的选择，而且比杂志更便宜。
1. Okay, well can you please send me an email with your recommendations and
the costs for each one and then we'll decide before next Monday's meeting,
okay?
好，那能请你把每一个具体的推荐和费用发一封邮件给我，然后我们下周一会议上
再决定，好吗？
2. No problem, Henry.
(C)2012 上海随训通电子科技有限公司 page 1 / 2
Lesson Transcript
by EnglishPod中国
没问题Henry。
关键词汇
feedback ˈfiːdˌbæk 回馈
instead of 而不是，代替
option ˈɑpʃən 选择
recommendations ˌrekəmənˈdeɪʃənz 推荐
effective ɪˈfektɪv 有效的
coverage ˈkəvrɪdʒ 版面
billboards ˈbɪlˌbɔrdz 露天广告牌
补充词汇
online advertising ˈɔnˈlaɪn ˈædvərˌtaɪzɪŋ 在线广告
paid ads ˈpeɪd ˈædz 付费广告
social media ˈsoʊʃəl ˈmiːdiːə 社交媒体
viral marketing ˈvaɪrəl ˈmɑrkətɪŋ 病毒式营销
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(C)2012 上海随训通电子科技有限公司 page 2 / 2
Expansion
feedback (feedback)
The more feedback we get from our clients, the better.
从用户那里得到的反馈越多越好。
00:00
00:03
Can you give me some feedback?
你能给我一点反馈吗？
00:00
00:02
They are good at getting feedback from customers.
他们对于得到用户反馈很在行。
00:00
00:03
effective (effective)
These are effective measures.
这些都是很有效的方法。
00:00
00:02
The policy has been effective.
政策很有效。
00:00
00:02
This medicine is effective against cancer.
这个药对抗癌症很有效。
00:00
00:03
coverage (coverage)
There's little coverage of business news on this website.
这个网站上的商务版面很小。
00:00
00:03
This is an insurance policy with wide coverage.
这个保险政策涵盖面很广。
00:00
00:03
This newspaper has no coverage of the trial.
这份报纸一点跟踪报道都没有。
00:00
00:03
recommendations (recommendation)
I wrote him a good recommendation.
Show translation
00:00
00:02
What's your recommendation?
Show translation
00:00
00:02
I followed his recommendation and decided to study medicine.
我接受他的推荐决定学习医学。
00:00
00:04
option (option)
You have no option.
Show translation
00:00
00:02
The company has two options.
Show translation
00:00
00:02
Giving up is not an option.
放弃不是办法。
Grammar
how about (making suggestions)
当动词出现在“how about” 后, 这个动词应该以动名词形式出现 （动名词以ing结尾）。“How about”通常是一种建议、提议。
When the phrase “how about” is followed by a verb, the verb must assume the form of a gerund (a gerund is a verb in its present-participle form, i.e. ends in –ing, and assumes the role of a noun).
Sample sentences:
How about eating dinner with me tonight?
今晚和我吃晚饭好吗？
00:00
00:02
How about taking a cab to work?
我们打车去上班吧？
00:00
00:02
Really? How about showing us, then?
真的吗？那给我们看看好吗？
00:00
00:03
How about singing a song for me?
给我唱首歌吧？
00:00
00:03
I forgot my wallet. How about paying for me?
我忘带钱包了。你帮我付，好吗？
Exercises