The9 with MSN-Microsoft with the breakdown of negotiations ahead of the report was leaked

The9 with MSN-Microsoft with the breakdown of negotiations ahead of the report was leaked
 (The following information provided by BEIJING INVEIS NETWORK INFORMATION TECHNOLOGY CO, LTD)
April 7 news sources, The9 MSN China and the equity in the negotiations had failed. Sources said Microsoft because of The9 refused to offer too low, but also did not do a good job during the negotiations expressed dissatisfaction with the work of confidentiality. The9 and China-related MSN spokesman did not answer phones, not to comment on rumors.

The9 cooperation between the two sides has not yet announced the news

September 2007, the industry
传出 The9 MSN China with the secret talks said. "21st Century Economic Report" quoted sources as saying that in early September The9 and investment and has been secretly signed a contract to set the latter by The9 50% stake in its valuation when MSN China more than 200 million dollars to, The9 an investor more than 100 million dollars comprehensive encroach on the traditional Internet business.

MSN, and the investment is one of China investment. May 2005, Microsoft and the establishment of joint investment, "Details", each of the two sides holding 50 per cent, thus bypassing Microsoft's MSN portal to policy restrictions, such as search and wireless value-added services to China. After more than two years of development, analysts said MSN China business model not yet clear, the investment and to withdraw from. Subsequently, the industry sources said The9 to take over 100 million dollars of investment and 50 per cent stake in the hands of the shares MSN China. A spokesman for the two sides are to be denied the news, and The9 said there will be news release.

Cooperation has been called the second "Yaba"

Industry analysts believe that China The9 to set MSN platform strategy aimed at developing the game. In fact, The9 its excessive reliance on a single agent game, "World of Warcraft" and questioned by the growth potential. And Shanda, Netease and Tencent have been formed to "online games Messenger" network gaming community platform model.

The latest fuels virtually all of The9 Q4 net profit of 11.8 million US dollars, down 18 per cent. Total annual net profit in 2007 to 33 million US dollars over 2006's 42.8 million US dollars dropped by 23 per cent.

For MSN China, entered China three years development has been not-do not fire. As early as the first general manager of Luochuan in November 2006 departure venture, the second was the president of the Palace also leave in January 2007. In the instant messaging, and Tencent QQ confrontations far disadvantage. In the portal business, MSN portal has been defined as white-collar workers, unable to compete and integrated portal, MSN China has revealed high-level, from May 2005 to May 2006, MSN China only gained less than 10 million US dollars of advertising revenue. Analysts said operating conditions than expected and unknown to the future development and investment speculated.

The9 and game maker Electronic Arts, the complex relationship between Microsoft also cooperate more complex. Electronic Arts has been in the May 07 The9 obtained 15% of the shares. The9 with Microsoft in the early 07 signed a memorandum of understanding that, if Microsoft's platform XBOX games into China, The9 will be the first agent and operator. Electronic Arts is also an important cooperation partner of Microsoft.

Analysts say that once the two sides succeed, Microsoft will not only become an important ally of The9 may also The9 shares, and Electronic Arts as a The9 shareholders, and as a result Electronic Arts change strategy, integration and jointly develop the market. There is also some analysis, The9 and MSN China cooperation can be successful checks and balances Electronic Arts.

Negotiations were leaked ahead of dissatisfaction with Microsoft

Sources said today that The9 MSN China and the negotiations have ended in failure. "The9 offer too low, as well as the future development of joint-venture model is not clear, Microsoft and MSN did not have much interest." To a source, "At the same time, Microsoft to advance the negotiation process by the media are dissatisfied with exposure . "

At press time, MSN China The9 and the lack of response to the rumors.
 

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